Gift card counter clip: the FTC rule staff and shoppers should see

The Federal Trade Commission's gift card page says plainly: "Gift cards are for gifts. Only gifts. Not for payments." A retailer that sells cards can put that rule on a screen at the counter and on the product page in a 10-second silent clip. Cutting the clip from a counter recording and burning the text costs $0.22 on Sume: a $0.02 trim and a $0.20 caption job.

What the FTC page tells shoppers

The page lists the scenes scammers use and the steps after a loss. A store clip can borrow the warning lines and the reporting address, and nothing beyond them.

A clip for the counter and one for the page

Film the display of cards at your counter, a hand turning a card to show the sticker and the PIN area, and a receipt being placed in a bag. One take, about 25 seconds. Cut 10 seconds with video trim.

Burn two cards with video captions and cues: "Gift cards are for gifts. Only gifts. Not for payments." and "Keep your receipt." Cues use your exact words, so the FTC phrase can be quoted verbatim, and no transcription runs on a silent clip.

Staff, too

A cashier is often the first person to hear "I need to buy five cards right now." The same clip, with a third cue naming your store's escalation step, can run on the back-office screen. Make that third card a separate job so the public version stays clean.

Say only what the page says

Do not promise a refund. The page says some companies are helping stop scams and may refund, not that they will. Do not give legal advice in a caption. Link to the FTC page from the product listing so a shopper can read the source.

Before you publish

Sume tools read media from your workspace, so the recording must already be a media.sume.com artifact or asset; use that URL as the trim source. Off-host URLs are rejected. A trim needs start plus exactly one of end or duration, and precision defaults to exact, which lands on the frame you wrote down.

Captions with cues take your text with start and end seconds and skip speech-to-text, so a clip with no speech never hits caption_no_speech. A caption job covers a video up to 60 seconds, which is why each clip here stays well under that.

Write each card as one short sentence and date it, then re-check the source page before each season, since deadlines, rules and figures change. If you need the same words on a second clip or a different layout, pass source_caption_id to restyle an earlier caption job rather than paying for another speech-to-text pass; for authored cues, a second job at $0.20 is the simple route.