Facebook calls my Reel unoriginal: how to appeal and what to keep

If Facebook treats your Reel as unoriginal, Meta says you can appeal. The post says "Creators always have the option to appeal decisions regarding originality" (Rewarding Original Creators on Facebook, read 2026-10-03). The page I read does not walk through the steps, so use the appeal option Facebook shows on your own content or account status, and bring evidence that your Page produced the clip.

What you are appealing matters. Per the same post, unoriginal content is deprioritized, and accounts posting primarily unoriginal content may become non-recommendable and demonetized. Evidence that you filmed or produced the Reel is what answers that.

What does Meta say is at stake?

Three outcomes appear in Meta's post, one per effect.

Which Sume records show you produced the clip?

Sume's Jobs and results page tells integrations to store the job id from every submit response and reads work back through GET /v1/jobs/:id, /status, /result and /events. An API key reads the jobs its own member created in the key's workspace, so the member who ran the work is the one who can pull the record.

Keep these for every Reel you might need to defend. None of them proves originality by itself, and Facebook decides what it accepts.

• The job id of the generation or edit, and its terminal status and result from GET /v1/jobs/:id/result.
• The prompt, reference files and source recordings you submitted, saved beside the job id.
• For a cut of your own long recording, the source file and the video trim job: it returns a new MP4 and leaves the source untouched.
• The exact file you uploaded to Facebook, with its filename and upload time.

What if the clip was not yours to begin with?

Then an appeal is the wrong tool. Meta's examples of unoriginal content include re-uploading posts the Page had no role in creating, and changes like borders, captions and speed. Read which edits still count before you rebuild the Reel around footage you can show you made. The same habit applies to Instagram profile labels, covered in keeping Sume job records for a label appeal.