Ecommerce weekly drops: a month of content priced on Sume

An ecommerce store that ships one drop a week, each with a 30-second hero Reel, two carousels and three 8-second product clips, spends $7.459 a week and $29.836 a month on Sume on Wan 3.0. The Reel is 56.2 percent of each drop.

All figures are Sume billable amounts read on 2026-10-03. The drop shape is our planning example.

A drop and a month

Each Reel includes narration, captions, one Timeline minute and music.

Changing the model

The footage line is where models differ, since finishing costs the same.

Retakes

At three takes per kept clip, the hero and product footage in a drop goes from $6.75 to $20.25, and the month from $29.836 to $83.836.

Method and assumptions

A drop is one 30-second Reel (footage 30 seconds times $0.125, narration 450 characters (about $0.02), one caption job, one Timeline minute, one music track), two 8-slide carousels at $0.132 each and three 8-second silent clips at $1.00 each.

Four drops make a month. Stores shipping five weeks in a month add one more drop, so multiply the weekly figure by the real number of drops instead of four.

Retakes, a second model for hero shots, and any music you skip all change the weekly figure, so keep the line items rather than the total in your own sheet.

What Sume does and does not do

Sume prices every job at submit from the billable-rate tables (provider list times 1.25). It does not publish, schedule or measure anything, so the posting side of the plan is yours. Confirm current rates in the catalog before quoting.

Rerun the arithmetic

The same line items as a short script, so you can change a quantity and see the total. It is plain arithmetic on the rates in this post; it does not call the Sume API.

# Sume billable USD rates, read 2026-10-03. Edit the quantities.
lines = [
    ('Hero Reel footage seconds', 30, 0.125),
    ('Narration characters', 450, 0.0000475),
    ('Caption job', 1, 0.20),
    ('Timeline minute', 1, 0.10),
    ('Music track', 1, 0.125),
    ('Carousel images, 2 x 8', 16, 0.0165),
    ('Product clip seconds, 3 x 8', 24, 0.125),
]
total = 0.0
for label, qty, unit in lines:
    cost = qty * unit
    total += cost
    print(f"{label:<46}{qty:>8g} x {unit:<10g} = ${cost:,.2f}")
print(f"{'Total':<46}{'':>8}   {'':<10}   ${total:,.2f}")