Does an AI-written script need a TikTok Shop AI disclosure? US vs UK
The UK Shop page names AI scripts to disclose; the US page names synthetic faces, voices and digital humans. Read both before posting a human-filmed ad.
On the UK TikTok Shop page (effective 28 August 2026), AI scripts are named among the content creators should disclose. The US page (effective 2 September 2026) names fully AI-generated or significantly AI-edited content, with synthetic faces, voices, digital humans and realistic effects as examples, and does not name scripts in the text I read.
If you sell in both markets and a script was written with AI but a person filmed it, the careful reading is to disclose in the UK and to check the US wording again before you decide not to.
Side by side
The UK page says to disclose AI scripts, voices, avatars, images, and animations. The US page says to disclose content that is fully generated or significantly edited by AI, including synthetic faces, voices, digital humans, and realistic effects. Both describe the same two routes: the toggle, which shows "Disclosed by creator as AI-generated" on the US page, or an on-screen text, watermark, sticker, or description note.
| Item | UK page (28 Aug 2026) | US page (2 Sep 2026) |
|---|---|---|
| AI-written script | Named | Not named in the text read |
| AI voice | Named | Named (synthetic voices) |
| Avatar or digital human | Named (avatars) | Named (digital humans, synthetic faces) |
| AI images and animation | Named | Realistic effects named |
| Official TikTok AI effects | Not read as stated | Auto-labeled |
What I would do
- Treat a script written mostly by AI as disclosable in the UK.
- Use the toggle for any video that includes an AI voice or face, in either market.
- Add a short on-screen or description note as a second route where the page allows it.
- Keep one line in your ledger: who wrote the script and which tool helped.
Where the line is not clear
Neither page gives a percentage for "significantly edited", and neither says that light spelling or grammar fixes count. TikTok's pages are the authority, and they can change; open the page the week you post. If a case is not covered, disclose. A label costs a tap; an enforcement action can mean reach limits, product link removal, or lost commission.
A simple decision rule
If you want a rule that works in both markets, use this: disclose whenever AI produced anything the viewer sees or hears, or wrote what the speaker says. That covers the UK wording on scripts and the US wording on faces, voices, and digital humans in a single habit.
Sources
Related posts
More in Use cases
- Dolly zoom (vertigo effect) prompt for Gemini Omni, tested cheap
Ask Gemini Omni for a dolly zoom by describing both motions, try it at 360p for 30 cents, and check the background stretch before paying for 1080p on Sume.
- Edit once and crop three ways, or edit three times: 4:5, 1:1, 9:16
Crop one 4:5 edit to 1:1 and 9:16 in Pillow, or edit per shape. A crop keeps 80% of the height or 70.3% of the width; three edits cost three times as much.
- Etsy listing video from one photo: Wan 3.0, 5 seconds, 63 cents
Turn one product photo into a 5-second listing video with wan-3.0 on Sume: 32 cents at 480p, 63 cents at 720p, $1.25 at 1080p. Prompt and settings.
- Etsy seller listing video from one photo with Wan 3.0 on Sume
Make a short handmade-product listing video from one photo with Wan 3.0 on Sume: 2 to 30 seconds, reference inputs, an async job, and a pre-upload check.
Written by Sume