Brewery winter seasonal: 12 label concepts and a launch reel, $1.33
Twelve Ideogram 4.5 label concepts, a music bed and a 20-second captioned taproom reel cost $1.325 on Sume. Label law and ad rules are separate checks.
A small brewery can explore 12 winter seasonal label concepts and cut a 20-second captioned launch reel for $1.325 on Sume. The concepts are 12 Ideogram 4.5 images at $0.075 (medium quality), $0.90, and the reel is a $0.125 music bed, a $0.10 render and $0.20 of captions, $0.425. Small Business Saturday on November 28 is a natural date to announce a taproom release.
A generated label image is a concept for a designer and a mood board for a customer poll, not a label you can print. Mandatory label statements, such as alcohol content, government warnings and volume, must be set and approved through your regulator's process.
Concepts and reel
Ideogram 4.5 at medium quality is $0.075 per image; low is $0.0375 and high is $0.275. Draft 12 concepts at medium, pick three for a poll, and run only the winner at high ($0.275) for presentation art. That path costs $0.90 plus $0.275, $1.175.
Reel: four photos of the taproom or the beer, stills held for five seconds each under a 20-second music bed, rendered for $0.10. The music bed is $0.125 and can be reused. Burn the release date, the taproom address and a short line as captions for $0.20; keep any claim about taste or strength factual.
| Item | Count | Unit price | Total |
|---|---|---|---|
| Label concept drafts, Ideogram 4.5 medium | 12 | $0.075 | $0.90 |
| Music bed | 1 | $0.125 | $0.125 |
| Reel render, 20 s | 1 | $0.10 | $0.10 |
| Reel captions | 1 | $0.20 | $0.20 |
| Kit total | $1.325 | ||
| Optional high-quality final | 1 | $0.275 | $0.275 |
Age gates and honest claims
Alcohol content is restricted by platform. Check each platform's alcohol advertising policy for who you may target and how, and keep every person visible in the reel clearly of legal drinking age. Do not generate people to imply endorsements, and do not use stock or generated imagery that suggests health benefits.
Real photos of your taproom are more convincing than generated ones, and they are what customers will find when they arrive. Use generated images where you need an idea, such as the label concepts, and photographs where you make a promise, such as the reel.
Treat the poll as the real product decision. Show customers the three finalists without the AI-versus-human debate, and make the call on the votes; the whole concept stage costs under a dollar, so there is no reason to skip it.
Sources
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