A brand 'Wrapped' year-in-review video: 100 customers for $20.10

A brand 'Wrapped' video is one clean five-card MP4 with each customer's numbers burned in by a caption job. At $0.20 per caption job and $0.10 for the shared base, 100 personal videos cost $20.10 on Sume, and 1,000 cost $200.10, before the music bed ($0.125).

Why this format: Wikipedia's Spotify Wrapped article, read 2026-10-03, says it debuted in December 2016, shifted to a social story format in 2019, shows users' top five artists, songs and genres, launched its 2025 version on 3 December, and inspired Apple Music Replay, YouTube Music Recap and Tidal My Rewind. People share a recap that is about them.

The pattern

Design five cards that never change: an intro, a count, a favorite, a streak and a thank-you. Render them once with Timeline as five 4-second still slots ($0.10 for the 20 seconds). The text that changes is short: a name, a number of orders, a favorite product. Put those in cues and burn them with one caption job per customer. The base file is untouched, so you can rerun a single customer whose number was wrong.

Pace the queue

Hundreds of jobs submitted in one burst can hit the workspace's admission limits. Our 300 UGC clips post walks through the queue_full 429 and how to pace; reuse a unique Idempotency-Key per customer so a retry cannot double-bill. Use webhooks or poll GET /v1/jobs/{id}/status rather than holding a connection open.

import os, sys, uuid, requests

def main():
    key = os.environ.get("SUME_API_KEY", "")
    if not key:
        sys.exit("Set SUME_API_KEY first")
    body = {
        "video_url": "https://media.sume.com/artifacts/YOUR_ARTIFACT/clean.mp4",
        "style": "slam",
        "cues": [
            {"text": "Jamie, your 2026 with us", "start": 0.0, "end": 3.5},
            {"text": "24 orders. Top pick: oat latte", "start": 4.0, "end": 8.0},
        ],
    }
    resp = requests.post(
        "https://api.sume.com/v1/video-captions",
        json=body,
        timeout=60,
        headers={"Authorization": "Bearer " + key,
                 "Idempotency-Key": str(uuid.uuid4())},
    )
    print(resp.status_code, resp.json())

if __name__ == "__main__":
    main()

Privacy first

Use only data customers agreed you could use this way, and do not put sensitive details on a card someone may share on a public feed. Spotify's version is built from the user's own listening history; yours is built from yours, and the same care applies.

What Sume does and does not do

• Does: render the base video, burn per-customer text and return one MP4 per customer.
• Does not: pull your customer data, rank customers or send emails.
• Does not: guarantee every name renders cleanly. Test names with accents, apostrophes and long strings on a short clip first.