Zalando apparel model views: same model, shoes on, sleeves shown

Zalando's apparel guide asks for one compliant primary packshot or front crop as the catalogue view plus two further compliant images, with the same model and styling in every view of an article, shoes on, and tops with sleeves shown at full length. It also says to keep styling simple so the product stays the focus. These rules are in the Apparel image guide, updated March 3, 2025 (read 2026-10-02), and its AI rules are on the main guidelines page. If you generate model views, those are your prompt constraints.

What does the apparel guide ask for?

The guide is specific about appearance. It asks for models representative of your size range, natural expression, and samples that fit properly. Plus-size articles use plus-size models (minimum size 44), and maternity uses a 45 degree angle with the belly to the left. Sitting models are allowed for the front crop, back view, full body style view and further views.

How do I keep one model across views?

Generating each view from scratch gives a different person every time. Instead, pass the same model photo, plus the garment photo, as input_references in each request, and tell the prompt which view to produce. The Image API docs say models differ in how many references they accept (GPT Image 2.5 takes up to 16), so read input_references in the model's catalog entry first.

Zalando's main page lists inconsistent facial features, body proportions and skin tones across a set as an unacceptable AI distortion, so reject any view where the person drifts.

What must the garment keep?

The garment has to match the real one. The page names mispositioned buttons, distorted text and unnatural patterns as reasons for rejection. Put print, buttons, drawstring length and logo in the prompt as things to keep, then check them. A sleeve that the model folds or rolls breaks the full-length rule even if the garment is right.

The same applies to the garment on the model: check that it sits on the body the way the real one does, with no extra seams or changed necklines.

What should I do next?

Here is the short version, in the order to do it.

• Pick one model reference and reuse it for every view of an article.
• Write shoes on, full sleeves and simple styling into each prompt.
• Check garment details and model consistency across the set.
• Photograph back USPs and details when the source photo does not show them.