Win-back video for lapsed customers: 30-second avatar script, cost

A 30-second avatar win-back clip costs $5.52 on Sume standard, $7.35 on plus and $16.50 on max per lapsed account, with no product image. Keep the script to what changed since they left, one open door, and no pressure. Sume renders it from a script and an avatar handle through POST /v1/avatar-1.0/talking-video, in the 4-60 second window described in the avatar video docs.

Script shape

Thirty seconds is about 70 to 80 spoken words. Spend them on a first-name greeting, one concrete change, and one invitation. Offers with a price or a deadline belong in the email, where legal text and links can sit.

Cost per account

The table prices a test batch of 200 lapsed accounts.

Test before you send 200

Render three versions with different openers to a few accounts first. Hook variations for UGC ads uses the same one-script, several-openers method for ads.

curl -X POST https://api.sume.com/v1/avatar-1.0/talking-video \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: winback-acct-0107" \
  -d '{
    "avatar_handle": "support_host",
    "aspect_ratio": "16:9",
    "quality": "standard",
    "script": "Hi Lee, it has been a while. Since you left we added new templates. If you want to try again, your workspace is still here. Come back whenever you are ready."
  }'

curl https://api.sume.com/v1/jobs/JOB_ID/status -H "Authorization: Bearer $SUME_API_KEY"
curl https://api.sume.com/v1/jobs/JOB_ID/result -H "Authorization: Bearer $SUME_API_KEY"