A weekday 12-second Wan 3.0 ad for 22 working days: $33 or $99

One 12-second Wan 3.0 clip at 720p costs $1.50 on Sume (12 x $0.125). Posting one every weekday for a 22-working-day month is $33 if every first take is kept, and $99 if you generate three takes per day. Drafting each idea at 480p first changes the total a little, as shown below.

Three ways to run the month

Take counts matter more than the per-second rate here. The table fixes the length at 12 seconds and 22 days, and varies only the workflow.

Reading it

The 480p rate is $0.0625 per second, so a 12-second draft is $0.75. Two drafts plus a 720p final is $3.00 a day, which is less than three full 720p takes at $4.50. The saving only appears if a draft tells you enough to skip a bad 720p take; a draft cannot show everything about final detail.

Wan 3.0 accepts 2 to 30 seconds, so 12 is inside the range and the price is linear. If you shorten the ad to 8 seconds, the 720p cost per day falls to $1.00 and the month to $22.

• Weekends are excluded; a 30-day month with daily posting at 720p is 30 x 1.50 = $45.
• Add $0.125 for one Music 1.0 track per day if you want a fresh score: 22 x 0.125 = $2.75.
• Costs shown are generation only; captions and renders are separate jobs.

Scaling to several ads a day

Run two ads a day instead of one and every row doubles: $66 for first takes, $198 for three takes, and $132 for the 480p-draft workflow. At five ads a day for 22 days at 720p with one take each, the month is 110 x $1.50 = $165.

A useful check is cost per kept ad. If you keep one of three takes, the effective price per kept 12-second ad at 720p is 3 x $1.50 = $4.50, and the 22-day month is $99. If the draft workflow lets you keep one of two final takes, the price per kept ad is $3.00 + $1.50 = $4.50 as well, so the drafts only pay when they remove bad finals.

Where the rates come from

Rates are the Sume list prices in the public catalog, and the video docs describe the API. Re-check the catalog before you budget a quarter.