Wall of text or Video Hook: which Fastlane Format for a doorbuster?
Use sume-wall-of-text when the offer itself is the ad and sume-video-hook when the first seconds must stop the scroll. Both deliver a Blitz, not Seedance.
Use sume-wall-of-text when the offer is the ad: price, code, deadline. Use sume-video-hook when the first seconds must earn the next ten. Both are Fastlane Formats that deliver a Blitz through fastlane_generate_blitz, not a Seedance clip.
The difference
One leads with type, the other with a moving opener.
| Need | Format |
|---|---|
| Offer and code as the whole ad | sume-wall-of-text |
| Scroll-stopping first seconds | sume-video-hook |
| Many product photos in one cut | sume-slideshow |
| Reaction on a plain backdrop | sume-green-screen |
A doorbuster has two jobs
Say the deal and say when it ends. Wall of text does both in one frame. Hooks work better when the deal is a surprise.
Test both
Run each Format with the same offer text, compare results in your ad account, then keep the winner.
What not to expect
Fastlane outputs are not generated by the video models, so they will not look like a Seedance clip.
Sources
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