UGC-style holiday gift ad from one product photo for $5.16

A 20-second UGC-style gift ad, with a person talking to camera and your product in frame, costs $5.16 on Sume's plus tier and $3.88 on standard. You need one product photo, one avatar and a script of about 50 words.

The timing matters this year. Adobe's 2026 holiday shopping report, read on 2026-10-04, forecasts that ecommerce will make up $1 of every $4 spent on retail goods this holiday season, and says October spending is set to get a Black Friday's worth of early deals. Ads that ship in early October meet that demand.

Settings

Use the avatar video endpoint with product_image set and aspect_ratio left at the default 9:16. Duration is 4 to 60 seconds, output is 720p. One avatar and one scene serve the whole video.

A script that works at 20 seconds

Aim for about 45 to 55 spoken words. Open with who the gift is for, name the product and one reason it fits, and end on the price or the deadline. Skip a list of features: at 20 seconds a viewer retains one.

If you want a pause for the product to be seen, video_inputs lets you add a silence beat with its own duration, so the person stops talking while the product sits in frame.

Budget for variants

Plan on three variants of the hook line. Three plus-tier ads cost $15.48, and you keep the one that holds attention. Add the caption job at $0.20 each if you want burned-in text, which brings three to $16.08.