12 six-second UGC hooks: Standard, Plus or Max rate math

Twelve 6-second avatar hooks come to 72 seconds: about $13.25 on Standard, $17.64 on Plus and $39.60 on Max at Sume's listed per-second rates, before rounding.

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Twelve 6-second avatar hooks add up to 72 seconds of video. At Sume's listed no-product rates of $0.184, $0.245 and $0.55 per second, that is about $13.25 on Standard, $17.64 on Plus and $39.60 on Max. Plus is the default when you omit quality, so a batch that never sets the field lands in the middle row. Sume reserves on its planned billable seconds, which can differ slightly from the length of your script, so treat these as estimates.

The math

Each hook is one job on POST /v1/avatar-1.0/talking-video, with its own script and Idempotency-Key, so twelve jobs. Six seconds is above the 4-second minimum of the 4 to 60 second window.

12 hooks x 6 seconds = 72 seconds, no product_image, read 2026-10-06
qualityRate per second72 seconds
standard$0.184about $13.25
plus$0.245about $17.64
max$0.55about $39.60

A cheaper way to test twelve hooks

Hooks differ in their words, not their framing. Use previews to review first frames, then render every hook on Standard, the fastest tier. Pick the two or three that win and re-render those on Plus or Max. A generate-video call on the preview id takes an optional quality, and the stills are tier-independent, so no new preview is needed for the upgrade.

Check the exact amount before a big batch

Sume's generation admission page describes how it reserves spend at submit and refunds on failure. Run one hook first and compare the reserved amount against this table before you submit all twelve.

Sources

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