Travel Agency Destination Teaser With an AI Avatar: Cost

A travel agency can announce a group trip with a host video instead of another flyer. On Sume Avatar 1.0 that is a scripted clip of 4 to 60 seconds, rendered with one reusable avatar.

Prices are from Sume's API pricing page and the request shape from Generate avatar video, both read on 2026-10-05. The avatar must exist first: Create new avatar accepts a prompt, a profile or a photo.

What should the script and scenes look like?

Name the destination, the dates and one hook. Counts use 2.8 words per second, rounded up per scene.

The seconds column is Sume's planning estimate of ceil(words / 2.8) per scene, not a measured render time.

POST https://api.sume.com/v1/avatar-1.0/talking-video
{
  "avatar_handle": "front_desk_host",
  "aspect_ratio": "9:16",
  "quality": "plus",
  "video_inputs": [
    { "id": "hook", "voice": { "type": "text", "script": "How does eight days in Portugal sound, with the flights and hotels already sorted?" }, "background": { "type": "prompt", "prompt": "Bright, plain room, locked-off camera, soft daylight" } },
    { "id": "when", "voice": { "type": "text", "script": "We leave on May ninth, with stops in Lisbon, Porto and the Douro valley." }, "background": { "type": "prompt", "prompt": "Bright, plain room, locked-off camera, soft daylight" } },
    { "id": "book", "voice": { "type": "text", "script": "Spots are limited to twenty travelers, so reserve yours on our trips page." }, "background": { "type": "prompt", "prompt": "Bright, plain room, locked-off camera, soft daylight" } }
  ]
}

What does it cost?

The plan above comes to 15 seconds, inside the 4 to 60 second window. At Sume's per-second rates (no product image), one render costs $2.76 on standard, $3.68 on plus (the default when quality is omitted) and $8.25 on max. Across 6 trip teasers, that is $16.56, $22.05 and $49.50. Creating the avatar is a separate one-time $0.95; later clips reuse the handle.

Can the avatar stand in front of the destination?

A prompt background or scene photo can set the mood, but check the first-frame preview first. Do not present an avatar scene as footage of the actual place.

Keep prices and dates out of the clip when they might change. A new render is cheap, but an old clip in circulation is not.

What will it not do?

It will not book a trip or answer questions live. Sume Avatar 1.0 does not claim real-time conversation.

Scripts for Avatar Video should be English; Sume's guidance is that non-English speech breaks caption alignment.