Translated with Meta AI label: how viewers turn Reels dubbing off

Meta says every translated Reel is clearly labeled "Translated with Meta AI", and a viewer who wants the original selects "Don't translate" in the audio and language section of the three-dot settings menu. Both statements are on Meta's newsroom post on Reels translation, read 2026-10-02. For a creator, that means a dubbed version can reach a viewer who never chose it, and the viewer can undo it.

That page describes Meta's own feature. It says nothing about a video you dub elsewhere and upload, so do not assume the label or the opt-out applies to a file you made with other tools.

What controls does Meta describe?

The page frames these as viewer controls: you decide which languages you see, can turn translations on or off, and can watch a Reel in its original language. The label is how a viewer knows the audio was translated.

The table lists the controls as the page words them.

What does this mean for the captions I burn in?

Burned-in captions are pixels in the video, so they stay on screen when a viewer opts out of dubbing and they do not change with the viewer's language setting. If your Reel is spoken in one language and dubbed by Meta into another, the burned-in text still shows the language you rendered.

On Sume, a caption job burns the text you give it in cues or from speech-to-text, in one language per job. The language field is only a speech-to-text hint; it never picks the style or the font.

What should a creator do?

Decide which language the burned-in captions should carry, since you cannot change them per viewer. A common choice is the original spoken language, and let the platform handle audio. If you need captions in two languages, render two files with bilingual or per-language caption jobs. For Meta's separate AI label on content you generate, see AI info on Facebook and Instagram.