Threads 250 posts in 24 hours: budget your Sume clips per day
A Threads profile can publish 250 posts in 24 hours, and a carousel counts as one. Work out how many Sume clips fit under that cap with a short script.

A Threads profile is limited to 250 published posts within 24 hours, and a carousel counts as a single post. If one Sume clip is one post, you can publish at most 250 clips per profile per day, and carousels let you ship more media under the same cap.
How do the limits compare for one profile?
Plan the render queue backwards from the publish cap, not forwards from what you can render.
| Limit | Value | Planning effect |
|---|---|---|
| Published posts per profile | 250 in 24 hours | Cap the daily render queue |
| Carousel | Counts as 1 post | Group clips to save slots |
| Carousel size | 2 to 20 items | One post can carry up to 20 items |
| Container wait | About 30 seconds on average | Do not publish right after create |
How many posts does a batch need?
This function returns how many posts a batch of clips needs for a chosen carousel size and how many days it spans under the cap. The numbers are the inputs you pass in, not measured results.
import math
def plan(clips, per_carousel=1, cap=250):
posts = math.ceil(clips / per_carousel)
return posts, math.ceil(posts / cap)
for clips, per in [(100, 1), (600, 1), (600, 4)]:
posts, days = plan(clips, per)
print(clips, "clips,", per, "per post ->", posts, "posts,", days, "day(s)")Where do the clips come from?
A timeline job accepts 1 to 200 video slots and up to 1800 seconds of output, so one render can carry a whole sequence, and the docs give the rate as $0.10 per output minute rounded up. Splitting a long sequence into several posts is a publishing decision, not a render limit.
Check the live rate in the catalog endpoint before you quote a price.
Sources
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