Shipping delay apology video with an AI avatar: script and preview

A 20-second delay notice from a Sume avatar: tone rules, a first-frame preview before the full render, and the cost on standard, plus and max.

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A shipping delay notice works as a 20-second avatar clip that apologizes once, gives the new date or the reason, and says what the customer must do (usually nothing). On Sume it costs $3.68 on standard, $4.90 on plus and $11.00 on max. Make a first-frame preview to check the framing before the full render, then call generate-video on the preview id.

Tone rules for a delay script

Say sorry one time. State the cause in plain words and the next step. Skip compensation promises unless the offer is real and written elsewhere. Do not read order numbers aloud.

Cost for one notice

Twenty seconds, no product image.

Avatar Video 1.0 cost of one 20-second delay notice, no product image (read 2026-10-05)
QualityUSD per secondOne clip1 clips
standard0.184$3.68$3.68
plus0.245$4.90$4.90
max0.55$11.00$11.00

Preview first

The preview create body matches the video body, so you can reuse the same script.

curl -X POST https://api.sume.com/v1/avatar-video-previews \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: delay-preview-001" \
  -d '{
    "avatar_handle": "support_host",
    "aspect_ratio": "9:16",
    "quality": "standard",
    "script": "We owe you an update. Your order is delayed by two days because of a carrier backlog. Nothing you need to do. We will send tracking as soon as it ships, and we are sorry for the wait."
  }'

curl https://api.sume.com/v1/jobs/JOB_ID/status -H "Authorization: Bearer $SUME_API_KEY"
curl https://api.sume.com/v1/jobs/JOB_ID/result -H "Authorization: Bearer $SUME_API_KEY"

Sources

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