Runway product_campaign_image at 36 credits vs Sume's image rows

Runway's pricing page lists a product_campaign_image recipe at 36 credits per 1080p image. At the page's $0.01 per credit that is $0.36 an image, so a 12-image set is $4.32. A second recipe, marketing_stock_image, is listed at 8 credits plus 1 to 20 credits per image, with a default of 88 credits ($0.88). Source: Runway API pricing (read 2026-10-04).

Sume has no recipe with those names. It has image rows you call directly through the Image API, each with a per-image price. This post prices the same 12-image set on four of them. The outputs are not the same product, so treat this as a price comparison, not a quality verdict.

The Sume rows used

Sume charges the provider list price times 1.25, and the docs say the price shown on an endpoint is already the amount charged to your wallet. For 1K output the per-image prices below follow from the catalog list prices. Failed or cancelled generations are not billed, per the Image API docs.

What is not comparable

Runway's page gives a price per recipe and does not say what the recipe takes as input or how it composes the picture, so this post does not claim Runway's output matches any single Sume row. On Sume you choose the model, send the prompt and, on rows that accept them, reference images. Read the row's accepted inputs before assuming a product photo can be passed in, because not every row takes references.

Resolution also differs. Runway's price is for a 1080p image. The Sume prices above are 1K defaults. Higher tiers on Sume cost more on some rows, so check the row's resolution list in the catalog.

A set of 12 for a seasonal campaign

Suppose you need 12 images for a Thanksgiving to Cyber Monday run: 4 hero shots, 4 square tiles and 4 story backgrounds. Generating all 12 on Sume's cheapest row above is $0.45. Using the middle row for the 4 hero shots and the cheapest row for the other 8 gives 4 x $0.10 + 8 x $0.0375 = $0.70.

At Runway's listed recipe price the same 12 images are $4.32, which is $3.62 more than that mixed Sume plan. Over 100 sets the difference is $362, before any retakes on either side.

How to decide

• If you want one recipe call and the output matches your brief, Runway's price is clear: 36 credits per image.
• If you want to choose the model per image and price retakes yourself, use Sume's rows and run a 4-image test first.
• Whichever you pick, write down the price date. Both sides can change their lists.