A 30-second ad with 2 b-roll clips and 4 stills: $9.80

One 30-second spokesperson ad on Sume: avatar plus tier, 2 Wan 3.0 b-roll clips, 4 GPT Image 2.5 stills and a new avatar come to $9.80.

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One 30-second spokesperson ad costs $9.80 on Sume when it uses a new avatar on the plus tier, 2 five-second Wan 3.0 b-roll clips at 720p and 4 medium-quality GPT Image 2.5 stills. The avatar video is most of it.

Line items

Every line is a Sume list price read on 2026-10-09: Avatar Video plus at $0.245 per second, avatar creation at $0.95, Wan 3.0 720p five-second clips at $0.63 each, and medium 16:9 stills at $0.06 each.

Cost of one 30-second ad, USD, as of 2026-10-09
ItemQuantityUnit priceSubtotal
New avatar1$0.95$0.95
Avatar video (plus)30 s$0.245/s$7.35
Wan 3.0 720p clips2 x 5 s$0.63$1.26
GPT Image 2.5 medium stills4$0.06$0.24
Total$9.80

Reusing the avatar

The avatar is a one-time cost. Ten ads in the same format reuse it, so ten cost $89.45 rather than $98.00. Narration is not a separate line because the avatar video speaks the script.

Each job reserves its price at submit and refunds it on failure, so a failed job does not change the total above. Avatar Video accepts scripts of 4 to 60 seconds.

Sources

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