HR onboarding welcome video with an AI avatar: day-one clip

A 30-second welcome clip that lists the three things a new hire does on day one. Script size, cost per tier, and what must stay in text, not video.

4 min readSume
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Make a 30-second welcome clip that names three day-one tasks and says where the written checklist lives. A clip is good at tone and order, and poor at details like passwords, policy text or dates that change, so keep those in a document and link it.

New hires are given a lot of information in the first week. A short, warm clip at the top of the checklist sets tone and order, and the document under it carries the details they will come back to.

What goes in the clip

The word counts add to 84, which Sume estimates at about 30 seconds. Details live in text so they can change without a render.

Day-one clip plan at the Sume estimate of 2.8 words a second, read 2026-10-06.
BeatWordsSecondsKeep in text instead
Welcome and who you are207Names and titles
Three day-one tasks4817Links, logins, forms
Where to ask questions166Phone and chat addresses

Cost

Thirty seconds without a product image costs $5.52 at standard, $7.35 at plus or $16.50 at max. A reusable avatar costs $0.95 to create once, and the same handle can present every onboarding clip you make.

Because policies change, plan on re-rendering one clip at a time. Keep each clip small so a corrected sentence costs one render.

A simple rule: if a sentence would need correcting when a policy changes, it does not belong in the clip. Say where to find it instead.

Rules for HR content

The first rule matters most: people should know they are watching a synthetic presenter.

  • Say the presenter is AI-generated, in the page text.
  • Do not use a real manager's face without written consent.
  • Keep legal and benefits terms in a document, never in the script.
  • Add captions; many new hires will watch on a phone without sound.
  • Have HR review the script before render.

A practical order

Write the script, review it, preview the first frame, render once at standard for HR to check, then render the final at plus if tone matters. Link the checklist directly under the video.

After a few hires have used it, ask them what they still had to ask a person. Put the answer in the checklist, not in a longer clip.

Sources

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