Creatify pricing: app plans, API plans and credits

Creatify pricing has two separate ladders. The app has a Free plan with 10 monthly credits, Starter at $39 a month for 100 credits, Pro from $99 a month for 300 credits, and a custom Enterprise plan. The API is sold on its own plans: API Starter at $99 a month for 500 credits and API Pro at $299 a month for 2,000. On the API, a URL to Video or AI Avatar render uses 5 credits per 30 seconds.

Every Creatify figure here comes from its pricing page and its API docs (Billing, FAQ, Quickstart), read on 2026-09-28. The dollar-per-video math is computed from those numbers. The Sume figure at the end comes from Sume's pricing code and the Generate avatar video docs.

How much does Creatify cost per month?

The pricing page shows each plan per month and says annual plans save up to 50%. The Pro plan has a credit slider from 300 to 5,000 credits a month; the $99 price is shown for 300.

How many credits does a Creatify API video use?

Creatify bills the API by credits consumed, and only creation endpoints deduct credits; list and read calls do not. The Billing page lists these costs:

• URL to Video, AI Avatar, and Custom Template Video: 5 credits per 30 seconds, billed in 30-second increments.
• Aurora (photo plus audio to a talking head): 1 credit per second; Aurora Fast: 0.5 credits per second.
• Product Video from an image: 2 credits per image. From video: 10 credits per 30 seconds.
• Links (turning a product URL into a link object): 1 credit per link. AI Scripts: 1 credit per request. Text to Speech: 1 credit per 30 seconds.
• Creatify's own URL-to-Video example renders a 15-second video and reports credits_used: 5.

What does one 30-second API video cost in dollars?

Divide the plan price by its credits, then multiply by 5 for 30 seconds of URL to Video or AI Avatar. This assumes you spend the whole monthly allowance; a new product link adds 1 more credit.

Is Creatify free?

The app is, within limits: the pricing page's FAQ says the Free plan includes 10 monthly credits, enough to "Create up to 2 video ads or 20 image ads", with 300 AI actors and a watermark on exports. The API is not. Creatify's Quickstart says "API access requires an active subscription (Starter, Pro, or Enterprise)."

• When credits run out, job creation returns an insufficient credits error; the FAQ points to an add-on pack, a plan upgrade, or an enterprise plan.
• Custom avatar creation is not charged in credits. Extra avatar capacity is bought as an add-on avatar slot.
• For more than 2,000 renders a month, the FAQ points to an enterprise call.

How does a per-second API price the same 30 seconds?

Some video APIs bill by the second instead of by credit bundles. Sume Avatar 1.0, for example, bills a talking video per second of output by quality tier: 30 seconds at standard without a product image comes to $5.52, plus a 5.5% agent fee by default. One avatar video covers an estimated 4–60 seconds of script. The full rate card is on API pricing.

The two products make different videos, so compare what each 30 seconds contains before you compare prices. How Creatify's endpoints work is in Creatify API: avatars and lip sync, and other tools for the same job are in Creatify alternatives.