Christmas market 2026 stall clip: opening dates and bilingual cues

If you run a stall at a European Christmas market this year, make one 5-second product clip and burn two cue sets onto it, one in the local language and one in English. On Sume that is about $0.63 for a 720p Wan 3.0 clip plus $0.20 for each caption job, roughly $1.03 for both versions. The first markets open on 6 November 2026, so the clip should be ready before your pitch is.

When do the 2026 markets open?

The travel-news page below lists opening dates for 2026. Use it as a planning calendar and confirm your own market with its organiser, since a stallholder's pitch dates can differ from the market's.

The same page lists closing dates too, for example 6 January for Vienna's Schonbrunn and Prague's Old Town, and 23 December for Basel. Your clip is only useful inside that window, so match the cue wording to it.

Why one clip with two cue sets?

Visitors at a big market come from many countries, and a stall video plays on a phone with the sound off. The picture can stay the same; only the words change. Sume's caption endpoint accepts cues (or segments) with text, start and end, burns that text exactly, and skips speech-to-text. A clip with no speech needs this path, because speech-to-captions fails on silent video with caption_no_speech.

• Cue set one: stall name, product, and pitch number in the local language.
• Cue set two: the same three lines in English.
• Send each set as its own caption job on the same clean clip, so each output stays separate.

How do you make the stall clip?

Give Wan 3.0 a photo of your stall as the first frame and ask for gentle motion: steam, string lights, a hand lifting a product. Durations run from 2 to 30 seconds. Sume reserves the provider list price times 1.25; at 720p Wan 3.0 lists $0.10 per second, so five seconds is $0.50 list and about $0.63. If you filmed on your phone instead, trim the best seconds with video trim, a flat $0.02 per job, and burn cues on that.

What should the cues say?

Keep three lines of at most a few words each: who you are, what you sell, and where to find you. Do not put prices or claims in the cues unless you are sure they will not change, since a change means a new $0.20 burn. Because the clean clip is reused, a price update never needs a new generation. Post the English version where tourists browse and the local-language version on the market's own page, and keep both under the 60-second limit that the flat caption price covers.