Black Friday reminder series on Sume: three clips for $8.73
Three 15 second avatar reminders for Nov 20, Thanksgiving eve and Black Friday cost $8.73 at standard with a product image. Script plan, tiers and the math.
What should a Black Friday reminder series contain?
Black Friday is November 27, 2026, the day after Thanksgiving on November 26. A short series beats one long ad: a heads-up a week out (Friday, November 20), a reminder on Thanksgiving eve (Wednesday, November 25) and the day itself. Each clip is one avatar job, 15 seconds, with the same product image so the spot reads as a set.
What does the set cost?
| Tier | Per clip | Three clips |
|---|---|---|
| standard ($0.194 per second) | $2.91 | $8.73 |
| plus ($0.258 per second) | $3.87 | $11.61 |
| max ($0.58 per second) | $8.70 | $26.10 |
What does each clip say?
- Nov 20: what is coming and the one hero item; keep the script to one sentence of offer.
- Nov 25: the deadline, in the first five seconds, for orders that must ship before the weekend.
- Nov 27: the live offer, with the price in the script and the end time in the last line.
How do I submit all three?
One job per date. Use distinct Idempotency-Key values per date and SKU. Write the scripts at about 15 seconds; the window is 4 to 60 seconds. If you want the same set at a 1:1 ratio for feeds, run it again with aspect_ratio: "1:1" and add the cost.
For a price card that needs to stay legible, put it in a still and use a compose stack over the clip at $0.02.
curl -X POST https://api.sume.com/v1/avatar-1.0/talking-video \
-H "Authorization: Bearer $SUME_API_KEY" \
-H "Content-Type: application/json" \
-H "Idempotency-Key: bf26-nov20-sku1001" \
-d '{"avatar_handle":"your_avatar_handle",
"product_image":"https://example.com/img/sku-1001.jpg",
"script":"Black Friday is a week away. This is the one to watch.",
"aspect_ratio":"9:16","quality":"standard"}'Sources
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Written by Sume