Avatar video with a product image: +$0.01 to +$0.03 a second

Adding a product image to a Sume Avatar 1.0 video raises the per-second rate by $0.01 on standard, $0.013 on plus and $0.03 on max. Totals at 15, 30 and 60 s.

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A product image costs $0.01 more per second on standard, $0.013 more on plus and $0.03 more on max. The docs say to omit product_image for a productless video (Generate avatar video), and Sume prices the two cases separately, as the table shows.

Per-second rates

Sume per-second rates, read 2026-10-08
TierNo productWith productDifference
standard$0.184$0.194$0.01
plus$0.245$0.258$0.013
max$0.55$0.58$0.03

Whole-video totals

The extra cost scales with length. Here it is at three common lengths.

LengthTierNo productWith productExtra
15 sstandard$2.76$2.91$0.15
15 splus$3.675$3.87$0.195
15 smax$8.25$8.70$0.45
30 sstandard$5.52$5.82$0.30
30 splus$7.35$7.74$0.39
30 smax$16.50$17.40$0.90
60 sstandard$11.04$11.64$0.60
60 splus$14.70$15.48$0.78
60 smax$33.00$34.80$1.80

How to send it

product_image is a public HTTPS URL. A scene reference is separate: scene takes either a prompt or a photo URL, and does not change the rate by itself in the docs.

curl -X POST https://api.sume.com/v1/avatar-1.0/talking-video \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: avatar-product-001" \
  -d '{
    "avatar_handle": "product_host",
    "quality": "plus",
    "product_image": "https://example.com/serum.png",
    "script": "Here is why I switched to this serum."
  }'

Is it worth it

For a 30-second clip on plus the product image adds under 40 cents. If the product has to be visible, the surcharge is small next to the base rate. Videos run 4 to 60 seconds, so the largest extra on standard is 60 x $0.01 = $0.60. Review first frames with an avatar video preview when the composition matters.

Sources

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