Amazon Sponsored Products vertical video: export both ratios now
Amazon says vertical 9:16 for Sponsored Products video is to be available in 2026, while 16:9 is recommended today. Export both ratios from one master.

Amazon's Sponsored Products video guide recommends 1920x1080 at 16:9 today and says vertical 9:16 is to be available in 2026. The page does not give a date, so the practical move is to export both ratios from one master and upload the one that is accepted for your campaign. Sume can render a vertical master and then a 16:9 cut, with timeline compose building a wide frame from a vertical clip.
What Amazon's page says
The guide is the source for every value in the table. I treat the vertical statement as future and uncommitted.
| Item | Guide |
|---|---|
| Recommended | 1920x1080 (16:9) |
| Vertical 9:16 | To be available in 2026 |
| Product in frame | At least 50% |
| Length | 7 seconds or longer |
Two cuts from one master
Make the vertical clip first, since it suits mobile placements elsewhere. For the 16:9 version, timeline compose stacks or overlays a still and a video in one frame; its docs describe stack and overlay layouts and a default output of 1080x1920, and you can set output.width and output.height to a landscape size. Cost is a flat $0.02 per job.
An overlay of the vertical clip on a still background gives a wide frame without cropping the product. Check the product's share of the frame afterward, since Amazon asks for at least 50% and an overlay can make it smaller than the source.
- Render vertical first, keep the product centered.
- Build the 16:9 with timeline compose using a background still.
- Check the product fills half the wide frame, or re-frame the shot.
Limits
Do not upload a vertical file to a Sponsored Products campaign until Amazon's console accepts it, because the guide only says it will be available. A letterboxed wide frame with a small product may fail the 50% rule. Sume does not upload to Amazon, and acceptance is Amazon's decision.
Sources
Related posts
More in Use cases
- Amazon Sponsored Products video: product must fill 50% of frame
Amazon's Sponsored Products video guide wants the product to fill at least half the frame and no audio. How to check a clip's stills before uploading it.
- Amazon Vine requirements: image, description, under 30 reviews
Amazon Vine needs FBA, an image, a description and under 30 reviews, and works best 3 weeks before launch. Fees, plus a Sume asset plan for that window.
- Animate a locally generated image with Sume video: first frame
Made a still with a local open-weights model? Host it at a public HTTPS URL, send it as first_frame to POST /v1/videos, and poll. Plus the licence check first.
- App Store app preview: one 886x1920 master covers four iPhone sizes
Apple lists 886x1920 for the 6.9, 6.5, 6.3 and 6.1 inch iPhone app previews. Cut one 15 to 30 second master with Sume video trim, then probe it.
Written by Sume