Amazon's Seller Assistant drafts ads: animate a product photo

If Amazon's Seller Assistant is going to draft your advertising campaigns, give it good creative to point at. With Sume you can animate a real product photo into a short clip by sending it as the first frame in frame_images on POST /v1/videos, and keep the item itself unchanged.

Amazon's Accelerate 2026 recap says Seller Assistant for Advertising evaluates whether products are ready to advertise by checking listings and inventory, then drafts Sponsored Products and Sponsored Brands campaigns for the seller's approval (read 2026-10-04). The same page does not mention image or video generation tools.

What does Amazon's page say about ads?

Only what is on the recap. Read the vendor page for terms and availability.

How does the first-frame approach work?

Per the video docs, frame_images holds first or last frame images for image-to-video; each entry carries a frame_type of first_frame or last_frame. If both frame_images and input_references are sent, frame_images takes precedence and the request is treated as image-to-video. Ask only for camera or light movement, not a different product.

import os, requests

r = requests.post(
    "https://api.sume.com/v1/videos",
    headers={"Authorization": "Bearer " + os.environ["SUME_API_KEY"]},
    json={
        "model": "seedance-2.5",
        "prompt": "Slow camera push-in, soft light moves across the product, nothing else changes",
        "frame_images": [
            {
                "type": "image_url",
                "image_url": {"url": "https://example.com/product.png"},
                "frame_type": "first_frame",
            }
        ],
        "duration": 6,
        "resolution": "720p",
        "aspect_ratio": "9:16",
    },
    timeout=60,
)
print(r.status_code, r.json().get("polling_url"))

What do you check before it goes into a campaign?

Play it frame by frame. Look for the product changing shape, labels distorting or parts appearing. If the product drifts, shorten the clip or simplify the motion. Advertising rules for video and AI-generated content are set by Amazon; read them on Amazon's own pages before you upload.

Keep the job id with the SKU so the creative behind each campaign can be found again.

Why not let the assistant decide?

Amazon says it drafts campaigns for your approval, and that is where your review of the creative belongs. The model sees the photo and a prompt; you know which claims are true.