Amazon holiday video review: upload dates for Black Friday 2026

To be live on Black Friday, Friday November 27, 2026, upload your Amazon shoppable videos by Tuesday November 17 if you count Thanksgiving as a non-business day, or Wednesday November 18 if you count it. Amazon's seller page (read 2026-10-08) says videos typically appear on product detail pages within three days, but that in the holidays review times may reach seven business days. Cyber Monday, November 30, moves the same cutoffs to November 18 and 19.

What Amazon says

The page, titled "When customers can't touch, let Amazon product videos convince them", says shoppable videos usually appear within three days of upload and that holiday review times may reach seven business days. It also says a seller can add up to 4 shoppable videos per ASIN and that the product needs fewer than six images for the video to show in the main media block.

It does not say whether Thanksgiving counts as a business day or whether a rejected video restarts the clock. The table covers both readings, and a rejection that costs a full second review is the reason to leave a wider margin.

The calendar

The dates below count Monday to Friday as business days and go back from the target day. The three-day column assumes the page's three days means business days, which it does not specify.

What to do with the dates

Work back from the safest cell, not the typical one. If you want a rejection to still be fixable, aim to submit the first batch around November 6 to 9 and treat November 17 as a last-resort upload.

The render side is short. A Wan 3.0 clip at 720p costs $0.125 a second on Sume, so a 30-second video is one job at $3.75, and four videos for one ASIN cost $15.00. Wan 3.0 accepts 2 to 30 seconds per job, according to the video-router catalog.

• Videos need a Professional selling plan and three months of selling history, per Amazon's page.
• The page says typical approval is about three days, so uploading early only protects you against the holiday slowdown.
• Amazon reviews each video; you cannot check the outcome from Sume, which has no Amazon integration.

Budget for a catalog

For 50 ASINs with four 30-second videos each, the Wan 3.0 720p cost is 200 jobs at $3.75, or $750.00. Cut to two videos per ASIN and it is $375.00. Seedance 2.5 at 720p is $17.34 per 30-second job on the same arithmetic, which is 4.6 times as much.

If a clip is rejected, the re-render is a new job at the same price. A reject-and-redo on 10 percent of 200 clips is 20 more jobs, or $75.00 on Wan 3.0 720p.