Amazon allows four shoppable videos per ASIN: eligibility and plan

Amazon's seller guidance allows up to four shoppable videos per ASIN, and requires a professional selling account, three months of selling history and live listings. A four-clip plan of demo, how-to, lifestyle and unboxing uses every slot, and a Sume Format bulk run can queue the four builds together.

Who can upload

The Amazon page on product video, read on 2026-10-03, lists the eligibility points below.

A four-clip plan

Four slots invite four jobs, each answering a different buyer question. Because the page sets a one-minute floor, each video is a real piece, not a loop of a short clip.

Building four minute-long videos with Sume

Most catalog models in Sume's video docs produce clips of 15 seconds or less, with some up to 30, so each minute-long video is assembled. Timeline 1.0 joins ordered clips over an audio spine and returns one MP4. Four videos at about a minute each means four timeline renders, and the same scenes can be reused across them where the story allows.

For a catalog, a Format run queue handles the repetition. Bulk runs take 1 to 100 items with a concurrency window of 1 to 16, and each item is one ordinary Format run. Four items per ASIN, one per slot, keeps results easy to match back to the listing.

curl -sS -X POST "https://api.sume.com/v1/formats/your-handle/asin-video/bulk-runs" \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: asin-b0example-001" \
  -d '{
    "concurrency": 2,
    "items": [
      { "instruction": "Demo video for ASIN B0EXAMPLE" },
      { "instruction": "How-to video for ASIN B0EXAMPLE" },
      { "instruction": "Lifestyle video for ASIN B0EXAMPLE" },
      { "instruction": "Unboxing video for ASIN B0EXAMPLE" }
    ]
  }'

Accuracy rules

The unboxing slot is where mismatches show most: contents on screen must match what the box holds. A generated shot that adds an accessory or changes a color is a listing accuracy problem, not a style choice. Check frames against the real product before upload, and keep the three-month history rule in mind if the account is new, since eligibility is on the account and not on the video.