Ad image ratios for LinkedIn, Pinterest, X and the Sume ratio to ask

Pinterest wants 2:3, X wants 1:1 or 1.91:1, LinkedIn's form image is 552x200. See which Sume aspect_ratio to request and what to crop.

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Ask Sume for 2:3 for a Pinterest image pin, 1:1 or a cropped 2:1 for an X image card, and 3:1 for LinkedIn's Lead Gen Form image. The targets come from Pinterest's ad specs, X's Creatives documentation and LinkedIn's Lead Gen Form specifications; the ratio values Sume accepts are listed per model in its Image API.

Side by side

Targets from each vendor's own spec page (read 2026-10-05)
PlacementTargetSume `aspect_ratio` to request
Pinterest image pin2:3 (1000 x 1500 pixels)2:3
Pinterest carousel1:1 or 2:31:1 or 2:3
X website image card1:1 or 1.91:1, min 800px wide1:1, or 2:1 then crop
LinkedIn Lead Gen Form image552px by 200px (2.76:1)3:1 then crop

Crop math in one function

When the ratio you need is not offered, request the nearest wider one and center-crop. This returns the box to crop to.

def center_crop_box(w: int, h: int, target: float) -> tuple[int, int, int, int]:
    if w / h > target:
        new_w = round(h * target)
        left = (w - new_w) // 2
        return (left, 0, left + new_w, h)
    new_h = round(w / target)
    top = (h - new_h) // 2
    return (0, top, w, top + new_h)

print(center_crop_box(3000, 1000, 552 / 200))
print(center_crop_box(2000, 1000, 1.91))

Check the model's list first

Ratio lists differ by model, so call GET /v1/images/models and read aspect_ratio for the one you use.

Sources

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