Avatar video cost per minute on Sume: Standard, Plus and Max tiers

Avatar video is billed per second, with three quality tiers and a higher rate when a product image is attached. The rates are fixed prices on the Sume rate card, not list price times a margin you have to compute. Creating an avatar is a separate one-time $0.95.

Converted to minutes, the numbers are easier to plan with.

Per second and per minute

What it means for a script

Max costs about 3.0 times Standard per second. A 30 second spot is $5.52 on Standard and $16.50 on Max, with no product image. Attaching a product raises each tier: $0.60 more per minute on Standard, $0.78 on Plus and $1.80 on Max.

The creation fee is paid once per avatar, so it matters only when you create many avatars. For a single presenter and 10 minutes of Standard output, creation is $0.95 and the video is $110.40.

Compare tiers on one real script before committing a month of output, and add narration, captions and timeline separately if your pipeline needs them. Wallet and top-up basics are in the billing and credits docs.

• Pick the tier on a sample, not on the rate card.
• Product images raise the per-second rate on every tier.
• Creation is one-time; video is metered by the second.