Wisconsin Act 69: label AI-altered rooms in listing video, Jan 2027

From January 1, 2027, a Wisconsin real estate licensee has to disclose when advertising was altered with technology, including AI, to add, remove or change elements of the property in a way that creates a false or misleading impression. For a listing video, the practical move is a short on-screen line, timed to each altered room, and on Sume that is one captions job at a flat $0.20 for a clip up to 60 seconds.

That reading comes from the Wisconsin Legislature's page for 2025 Wisconsin Act 69, read on 2026-10-13. This is not legal advice, and the page gives the standard, not a wording template. Ask your broker or counsel what text satisfies it.

What does the Act say?

Section 452.136(1m), as the Act adds it, says licensees must "disclose if the advertising has been altered or modified using technology, including artificial intelligence, to add, remove, or change elements of the property that creates a false or misleading impression." The Act becomes effective January 1, 2027.

The test is the impression, not the tool. A brightened photo is not the same as a sofa that was never in the room, or a power line that was edited out. If the edit changes what a buyer would think they are seeing in the property, the disclosure is the issue.

How do I put the line on the video?

Your editing tool or video generator makes the edit; the disclosure is a separate step on the finished listing clip. Upload the clip where it has a public HTTPS URL, then send it to video captions with authored cues. Each cue is text, start and end in seconds, and Sume burns it as written without speech-to-text, which also avoids caption_no_speech on a silent walkthrough.

Time each cue to cover the altered room for its whole screen time, with a few seconds of margin. A disclosure that flashes for half a second under a transition is hard to call clear.

{
  "video_url": "https://example-realty.com/listings/412-oak/tour.mp4",
  "style": "slam",
  "cues": [
    { "text": "Living room: virtually staged", "start": 6, "end": 14 },
    { "text": "Kitchen: power line removed\nfrom the window view", "start": 14, "end": 21 }
  ],
  "design": {
    "placement": { "anchor_ratio": 0.9 },
    "typography": { "font_size_ratio": 0.04 }
  }
}

What does it cost for a month of listings?

A captions job reserves a flat $0.20 for a clip up to 60 seconds on the rate card. Twelve listings in a month are $2.40, and re-timing one clip after a re-cut is another $0.20. Use one Idempotency-Key per listing so a retry does not bill twice, and read the result as described in Jobs and results.

Sume does not detect which rooms were altered; the list comes from your own edit log. Keep the unaltered photos in your own storage and link to them from the listing description, the same habit as in California AB 723 and original-photo links.

• One listing clip, up to 60 seconds: $0.20.
• Twelve listings: $2.40.
• A re-cut that moves the rooms: a new job, $0.20.
• Which rooms are altered: from your edit log, not from Sume.