What one Ideogram 4.5 image costs in voice minutes and video seconds
One medium Ideogram 4.5 image costs as much as 1.75 minutes of Sume speech or 7.5 transcript minutes. An exchange-rate table from images to audio and video.

Picking where to spend a fixed budget is easier with exchange rates. One Ideogram 4.5 image at medium quality costs $0.079125 all-in on Sume (list $0.06, × 1.25, plus the 5.5% fee). This table divides that by the price of other assets, so you can see what one image would buy instead.
Image-equivalents
| Asset | All-in price | One image buys this many |
|---|---|---|
| one minute of speech (900 characters) | $0.045101 | 1.75 |
| one transcript minute | $0.01055 | 7.50 |
| one cutout | $0.023737 | 3.33 |
| one music track | $0.131875 | 0.60 |
| one second of Grok Imagine Video 1.5 | $0.013187 | 6.00 |
| one second of Wan 3.0 at 720p | $0.131875 | 0.60 |
Reading it
A medium image is about as costly as 1.8 minutes of narration, so a 60-second video with six images and a one-minute voiceover spends most of its money on the images, not the voice. A second of Wan 3.0 at 720p costs 1.7x an image, which is why stills are the cheap place to iterate.
Sume prices every job at the vendor list price × 1.25, then adds a 5.5% fee on that result, so $1.00 of list becomes $1.31875 (how the formula works). The tables below show both the catalog price (list × 1.25) and the all-in figure with the fee.
Sources
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Written by Sume