Veterans Day offer clip for a small shop: 5 seconds, $0.825

To make a Veterans Day offer video for a small shop, start from one real photo of your storefront or counter, animate it with Wan 3.0 for 5 seconds at 720p ($0.625 on Sume), and burn the offer and its terms on top with one caption job using cues ($0.20). The result is a silent, ready-to-post clip for $0.825, long enough for a free coffee, a discount or a thank-you message.

Veterans Day is observed on November 11, according to the U.S. Department of Veterans Affairs (read 2026-10-11), and it honors military service members and veterans. In 2026 that falls on a Wednesday, so a clip posted on Monday and Tuesday gives people time to plan a visit.

What should the clip show and not show?

Show your own place: the door, the counter, the sign. Avoid generating uniforms, medals, flags or people who look like service members; a model can get insignia or details wrong, and an error there reads as disrespect. Keep the animation quiet, such as a slow push toward the door with light changing. The offer text carries the message.

The first frame is your photo. Sume's video docs (read 2026-10-11) describe frame_images with a first_frame for image-to-video and list Wan 3.0 as accepting 2 to 30 seconds.

How do I put the terms on screen?

The captions docs (read 2026-10-11) say that a clip without speech needs cues, each with text, start and end, otherwise the job fails with caption_no_speech. Use three cues over five seconds: the thank-you, the offer, and the terms.

• 0 to 1.5 s: Thank you to everyone who served.
• 1.5 to 3.5 s: Free drip coffee, Wednesday Nov 11.
• 3.5 to 5 s: Show ID at the counter. Dine-in only. While supplies last.
• Write the terms you actually apply. If you check ID or a card, say so on screen; if the offer ends at close, say so.

What does it cost, and what if I want a longer clip?

Wan 3.0 at 720p is $0.125 a second on Sume, so five seconds is $0.625 and eight seconds is $1.00. The caption job is a flat $0.20 for a video up to 60 seconds regardless of length. The 480p tier is $0.0625 a second and is enough for a feed post if your photo is sharp; 1080p is $0.25 a second. Live rates are in GET /v1/catalog.

Does this clash with Singles' Day or early Black Friday posts?

November 11 is also the date of the Singles' Day sales in China, so some feeds will be loud with sale content. Keep a Veterans Day post separate from promotions: no stacked discounts, no countdown timers, no sale language beyond the offer itself. Post it once on the day with the thank-you first, and keep your sale creative for the week after. If you already made a staff tribute, the stored Veterans Day slideshow guide covers that internal use.