What an AI avatar may not claim on TikTok Shop

An AI spokesperson on TikTok Shop must not impersonate a real person and must not be given a fabricated professional identity, such as a doctor or other expert, to endorse a product. A synthetic face or voice also triggers disclosure. A plainly labeled avatar that presents accurate product information is a different thing from a fake expert.

The rules that bite avatars

What that means for a script

Sume's avatar video API turns a ready avatar and a script into a talking video. A script, or a multi-scene video_inputs plan, has to land at 4 to 60 seconds. What the avatar says is your text, so the policy is a scripting problem more than a rendering one.

• Introduce the presenter as what it is. Do not write "As a dermatologist..." for an avatar that is not one.
• Do not borrow a real person's name, title or likeness for the avatar.
• Keep claims to what the listing supports; no medical effect, no instant result.
• Add the disclosure in the file or at posting time.

Script review before rendering

Review the script before you render, because an avatar render cannot take a claim back. Search the text for titles (Dr., nurse, pharmacist, licensed), for "clinically" or "proven" language, and for any named person. Each hit needs a source you can show, or it comes out.

The same review catches results claims. The policy lists unrealistic results such as instant hair growth and cavity removal as prohibited. A script that says what the product is, what it costs and how to use it is the safe core.

Practical limits

The avatar API accepts aspect_ratio 1:1, 3:4, 9:16, 4:3 or 16:9 (default 9:16), a resolution of 720p, and quality of standard, plus (the default) or max. Optional inline captions can burn the spoken script into the final MP4, which is also a place to carry a short disclosure line. If the caption stage fails, the avatar job can still succeed with a clean video and captions.status=failed, so check that field before you publish.

Enforcement on the policy page runs from removal or restricted visibility and warnings to permanent bans and a Creator Health Rating deduction.