Do you have to label a face swap video on TikTok?
TikTok's disclosure list includes a face replaced with someone else's. Sume Avatar Face Swap output is covered: Beta endpoint inputs and disclosure.
Yes, if it shows realistic-looking people. TikTok's disclosure list includes "a face is replaced with someone else's," and says to use the AIGC label or your own clear caption, watermark or sticker. A video from Sume's Avatar Face Swap puts an avatar face on your source clip, so it is that case and should be disclosed.
Read from TikTok's integrity and authenticity guidelines (version 2026H2update) on 2026-09-30. Not legal advice.
What does TikTok's page say about face replacement?
It sits in the list of cases where disclosure is needed even when content is not harmful but could be confusing. Separately, using the likeness of private figures without consent is not allowed, and a public-figure endorsement that never happened is not allowed either.
What does the Sume endpoint take?
Avatar Face Swap is a Beta model-run endpoint at POST /v1/models/sume/avatar-face-swap/v1.0/runs.
| Item | Documented value |
|---|---|
| Required fields | avatar_handle, video_url, quality |
quality | standard, plus or max; no default |
| Source video | Public HTTPS URL; planned for about 4-15 seconds with usable audio |
| Avatar | A ready Avatar 1.0 identity you already have |
| Not supported | Prompts, transcripts, duration knobs, aspect ratio, provider fields |
How do I add the disclosure?
Run the face-swap result through POST /v1/video-captions with authored cues that say the face is AI-replaced; cues burn overlay copy without speech recognition (Video captions). Or set TikTok's AIGC label at upload. The mechanics are in AIGC label or your own caption.
Whose face can I use?
Use an avatar you created and a source video you have the right to use. TikTok's private-figure and impersonation rules apply to the result regardless of the tool. For the endpoint itself, see Avatar Face Swap API (Beta).
Sources
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Written by Sume