Three 15-second holiday avatar variants with a product: $11.61 on plus

Three 15-second holiday ad variants on Sume Avatar 1.0 with a product image cost $11.61 on plus, $8.73 on standard and $26.10 on max. Use them to test three hooks with the same product and the same avatar, and keep the call to action fixed.

Rates are from the avatar price table (read 2026-10-06): $0.194, $0.258 and $0.58 per second with a product image.

Three hooks, one variable

Change one thing across the variants. Good candidates are the first sentence of the script: a gift angle, a deadline angle and a price angle. Keep the avatar, scene and product the same so the result says something about the hook.

Save money in the preview

Create previews first and approve the first frames. Then render the three on standard to see the delivery, and re-render only the winner on a higher tier with the quality override, which affects the final render only.

If the product image is wrong in the still, fix the inputs before any render.

Reading the results

Run the three variants for the same time, to the same audience, with the same budget, and let the ad platform split the traffic. Compare on one metric you chose in advance, such as the share of people who watch past the first five seconds.

Then take the winning hook and make the next round of three around it, changing the second sentence. Each round costs the same $11.61 on plus. The point is a repeatable loop at a small, known cost.

Before you launch

Check that all three scripts have a similar word count, around 42 words for 15 seconds. A longer script ends up crammed and a shorter one leaves dead air, and that would confound the comparison.

Name the files so you can tell them apart in the ad account, and keep the script for each in your own notes. When you pick a winner a month from now, you will want to know what it said.

Tradeoffs

Three renders tell you which script reads best, not which audience converts. Run them as an experiment on your own ad account and read the results there. Sume does not report ad performance.