SaaS launch week: five 20-second avatar teasers in two ratios

A launch week with one 20-second avatar teaser a day, each rendered in 9:16 for social and 16:9 for the site, is ten jobs. With a product screenshot attached, ten 20-second clips are 200 seconds of video, which costs $38.80 on Sume's standard tier and $51.60 on plus at list rates. Each aspect ratio is its own job, so the second format doubles the bill.

Prices are from Sume API pricing, the aspect ratios and product_image field from Generate avatar video, and the preview flow from Avatar video previews, read 2026-10-03.

What does the week cost?

Avatar 1.0 supports 1:1, 3:4, 9:16, 4:3 and 16:9, with 9:16 as the default, and one aspect ratio per request. A teaser that needs vertical and landscape versions is therefore two requests with the same script. The product image is optional: a screenshot of the new feature sent as product_image uses the with-product rate, which is slightly higher.

How to sequence the five days

Treat the week as five scripts with one fixed opener and one fixed close, so the series is recognisable. Because every clip is a separate job, none depends on another, and you can render the full week ahead of time and schedule posting yourself. A Pro workspace accepts 24 jobs at once, so ten fit in one submission; a Free workspace accepts 6, so the second ratio goes in a later wave.

• Day 1: the problem the product solves, in one sentence.
• Day 2: one feature, with the screenshot as the product image.
• Day 3: a result a customer can check themselves.
• Day 4: pricing or plan change, written as the exact words on your page.
• Day 5: the call to action and the launch link.

Keeping the facts right

Avatar speech is read from your script, so every number and name in it comes from you. Put the plan names and prices in the script exactly as they appear on your pricing page, and re-read the first-frame preview before the full render. If a detail changes, you re-render that clip, not the week.

Use an idempotency key built from the launch day and the aspect ratio, for example launch-day3-9x16-v1. A retry after a network error then returns the original job instead of charging for a second render, and a deliberate rewrite bumps the version suffix.

If budget is tight, render the 9:16 set first and the 16:9 set only for the two teasers you embed on the site. Five vertical clips with a product image at 20 seconds are $19.40 on standard and $25.80 on plus, and the landscape versions of two of them add $7.76 and $10.32. Because each ratio is its own job, nothing is wasted by skipping one.