Recreate Format for Singles' Day: remake a structure, not the footage

Structure only: what recreate keeps

sume-recreate rebuilds a reference clip from its structure alone. The catalog description says it keeps the "same beats, timing and caption rhythm" and brings "new stills, clips, audio and captions for our product". It is for a pasted or attached clip you want to recreate or remake, and it is explicitly not for a saved Format, a trim, a face swap or a still.

Singles' Day falls on Wednesday, November 11, 39 days from October 3. A 11.11 ad is mostly structure: a countdown opening, rapid offer cards, and a last-call beat. If you have a reference clip of your own with that shape, recreate carries the shape to a new product without carrying the pixels.

Preflight the reference with reference ingest

Before the remake, read the reference as data. Reference ingest takes one media.sume.com clip your workspace already owns, up to 300 seconds, and returns a manifest: frame-exact shot cuts, on-screen text lines with timing, audio facts and a labelled overview strip. The purpose field accepts reference_remix (default), brief_format, face_swap and qa, and is stored rather than interpreted.

The default mode is sync: the handler waits up to 30 seconds and answers 200 with the finished manifest, or 202 with a queued job. Reference ingest is listed where SUME_COM_REFERENCE_INGEST_ENABLED allows it, with development on and production opt-in, so confirm it is available to your key before you plan around it.

curl -sS -X POST "https://api.sume.com/v1/reference-ingest" \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: ref-1111-countdown" \
  -d '{
    "video_url": "https://media.sume.com/artifacts/artf_demo/countdown-ref.mp4",
    "purpose": "reference_remix"
  }'

What to read in the manifest

Three parts decide how you write the recreate brief.

Run the remake

Call POST /v1/formats/sume/sume-recreate/runs with the reference clip and your offer in input, and say in instruction that the structure stays and the product changes. Set generation_spend_cap_usd. A speech read is the only billed part of the ingest and is skipped when the track is silent or has no speech, so a silent reference costs only its compute.

Remake your own or licensed reference clips only. A recreate keeps the beats and replaces the content, so the legal question of whose clip it is stays with you.