Prime Big Deal Days beauty video ads: avatar clips, 4-60 s

Write each beauty ad as a script that Sume estimates at 4 to 60 seconds, send it with a ready avatar and your product image, and you get a talking-avatar clip. Amazon lists beauty among the categories in Prime Big Deal Days (October 6-7, 2026, 48 hours), so a short batch of angles per product fits the window.

Facts below are from the Avatar videos docs, read 2026-10-01, and Amazon's announcement.

How long can the clip be?

Scripts and multi-scene plans are accepted when the estimated duration is 4 to 60 seconds inclusive. Longer scripts are shortened or split into several jobs. If you turn on inline captions, an estimated duration above 60 seconds is rejected there too. For one clip per product claim, 15 to 30 seconds of script is a workable target, but that is a suggestion, not a docs rule.

Do I need a product image?

No. The docs say to omit product_image for a productless avatar video, and the rate card prices both cases. Add the image when the product should appear. Scene direction can be a prompt or a photo scene reference, and every media field must be a fetchable public HTTPS URL.

What must I keep accurate in a beauty ad?

Say only what is true of the product: ingredients, shades, results and prices. An avatar speaking a script is not evidence of any claim, and marketplace and advertising rules apply to your copy. This post gives no legal advice; check the rules of the channel you run on.

How do I plan a 48-hour batch?

Pick products, write two or three scripts per product, submit each as its own job, and review the first clips before queuing the rest. For per-account limits on a big run, see batch generation with a spend cap; for the format itself, AI UGC ad video API.