Sume product commercial vs cinematic studio vs beauty studio

Three Sume catalog Formats make premium 9:16 product films: product-commercial, cinematic-studio-commercial and beauty-studio. How to call each.

5 min readSume
All posts

Choose sume-product-commercial for a single object on a dark set with one slow camera move, sume-cinematic-studio-commercial for hard-surface products such as devices with macro detail and an orbit, and sume-beauty-studio when a model should appear beside a skincare product. All three are catalog Formats at the sume handle that take a packshot and return a 9:16 video.

How the catalog frames them

The comparison comes from the example brief each Format carries in the Sume repo. The briefs are examples of intent, and your own instruction takes precedence where the two disagree.

Premium video Formats (read 2026-10-07)
FormatExample subjectLook in the exampleMotion in the example
sume-product-commercialMatte black fragrance bottle on dark stoneNarrow rim light, tactile condensationOne slow push-in
sume-cinematic-studio-commercialTitanium smartphoneCrisp edge lighting, macro material detail, black reflective setOne precise orbit
sume-beauty-studioSerum bottle with a modelSoft editorial lighting, clean skin, polished vanity setSubtle model and camera movement

How they are called

All three use the same wire contract as any Format: POST /v1/formats/sume/{slug}/runs, a key with formats:write, an Idempotency-Key and your packshot in attachments. No fork is needed, and the run, its media and its spend belong to the key that called it.

If you want a variation of the look, fork the Format in the library and call your copy at {your_handle}/{slug}. The shared catalog Format itself stays unowned.

To choose between the three, run the same packshot through each with the same cap, and compare the receipts. The Format is a recipe, so the difference you see is the recipe, and that is the quickest way to learn which one fits your product category.

Bind the deliverable

For a pipeline, give the run an output_schema with a SumeMediaFile field and set primary_output_key to it. The run then returns a checked media URL under a name you control, and primary_output_url points at it. Without a schema, the default shape is text, images[], videos[], audio[] and files[].

Budget it

Set a cap you can live with at the call. The Format's cap applies if you send nothing, and the platform default is $400, which is far more than most single videos need. Send an explicit generation_spend_cap_usd per run and compare it to usage.billable_amount_usd_micros on the receipt after a few trial runs.

Sources

Related posts

More in Formats

All Formats posts

Written by Sume