Pinterest video Pin 400: the cover image is required, here is a frame

Creating a Pinterest video Pin needs a valid cover_image_url or you get a 400. Pull a still from your Sume avatar clip with video frames and host it publicly.

5 min readSume
All posts

A Pinterest video Pin cannot be created without a cover image: the docs say to provide a video and a cover image, and a valid image URL is required to avoid a 400 Bad Request. Extract a still from your Sume avatar clip with the unbilled video-frames route and pass its public URL as cover_image_url.

What are the four steps for a video Pin?

Pinterest's create-Pins guide lists four steps. Register your intent with the media create endpoint, upload the video with a multipart POST to the returned upload_url, confirm with the media get endpoint until the status reads succeeded, and call pins create with source_type: video_id, the cover_image_url and the media_id. Supported video formats on that page are .mp4, .mov and .m4v. The guide gives no file size, length or codec numbers, so I will not quote any.

Video Pin creation (Pinterest Developers, read 2026-10-02)
StepCallCheck
1Register media intentReceive media_id and upload_url
2POST file to upload_urlMultipart form data
3Get media by media_idStatus must be succeeded
4Create Pin, source_type video_idcover_image_url must be a valid image URL

How do you get a cover image from a Sume clip?

Video frames takes one media.sume.com clip and either at[] or fps, then returns durable image artifacts at source size. It is unbilled, submit is always 202, and format defaults to jpeg. Ask for a time where the avatar looks at the camera, and read the URL from the finished resource.

curl -X POST https://api.sume.com/v1/video-frames \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: pin-cover-001" \
  -d '{
    "video_url": "https://media.sume.com/artifacts/artf_demo/talk.mp4",
    "at": [1.5]
  }'

Can you use the avatar preview still instead?

An Avatar video preview returns preview_image_url, the first-frame still, before the full render. It is never caption-burned, which is good for a cover. But it is a pre-render still, and the final video may differ slightly, so for a cover that matches the played clip pick a frame from the finished video.

Processing time and the creative_type quirk

Pinterest notes that video Pins may need extra processing time after creation. While this normally takes a few seconds, you can see a wrong creative_type until it finishes. Do not treat that as a failure; read the Pin again after a short wait before you act on it.

What Sume does not do

Sume does not upload to Pinterest in the docs I read, and I could not fetch Pinterest's media endpoint reference pages, so I have not quoted its status values beyond the succeeded state named in the guide. Pin ratio rules for images are covered in the Pin specs post.

Sources

Related posts

More in Integrations

All Integrations posts

Written by Sume