Mother's Day 2027 is May 9: a gift-shop promo from five photos

Mother's Day in the United States is Sunday, May 9, 2027, the second Sunday of May, according to awarenessdays.com (read 2026-10-12). A 20-second promo from five photos, a generated music bed and caption cues costs $0.425 in Sume rates.

It is a national observance, not a day off, so shoppers order in the week before. A florist or gift shop can run one clip with a different order-by cue each week.

When should the clips go out?

Work back from the date. The table counts days from today's check date, 2026-10-12, to the date on the source page.

What goes in the five photos and the cues?

Use four seconds per photo: a bouquet, a gift box, the wrapping counter, a hand-written card, and the address or website card. Suggested cues: "Mother's Day is May 9" (0 to 4), "Order by May 6" (4 to 12), "Same-day pickup" (12 to 16), "Find us on Main St" (16 to 20). Use your own real cutoff and delivery terms.

How do I build it with the Sume API?

Import the photos first (POST /v1/media-imports), because Timeline only accepts files already hosted on media.sume.com. Each call returns a job: poll GET /v1/jobs/:id/status and read GET /v1/jobs/:id/result for the video_url. POST /v1/timeline-1.0/plan is unbilled and returns the duration and estimated cost before you render. The placeholder URLs below are examples only.

# 1) bed: POST /v1/music-router/generate (prompt: instrumental warm acoustic bed, 20 seconds, no vocals) -> audio artifact
# 2) five imported photos (media.sume.com URLs) over a silent spine + bed
curl -X POST https://api.sume.com/v1/timeline-1.0/render \
  -H "Authorization: Bearer $SUME_API_KEY" -H "Content-Type: application/json" \
  -H "Idempotency-Key: mothers-day-2027-is-may-9-flow-timeline-001" \
  -d '{"audio":{"mode":"silence","duration_seconds":20},
       "video":[{"source_url":"https://media.sume.com/artifacts/artf_demo/photo1.jpg","start":0,"duration":4},
                {"source_url":"https://media.sume.com/artifacts/artf_demo/photo2.jpg","start":4,"duration":4,"transition":{"type":"fade","duration":0.5}},
                {"source_url":"https://media.sume.com/artifacts/artf_demo/photo3.jpg","start":8,"duration":4,"transition":{"type":"fade","duration":0.5}},
                {"source_url":"https://media.sume.com/artifacts/artf_demo/photo4.jpg","start":12,"duration":4,"transition":{"type":"fade","duration":0.5}},
                {"source_url":"https://media.sume.com/artifacts/artf_demo/photo5.jpg","start":16,"duration":4,"transition":{"type":"fade","duration":0.5}}],
       "soundtrack":{"url":"https://media.sume.com/artifacts/artf_demo/bed.mp3","gain_db":-6,"fade_out_seconds":2}}'
# 3) burn authored cues on the finished MP4
curl -X POST https://api.sume.com/v1/video-captions \
  -H "Authorization: Bearer $SUME_API_KEY" -H "Content-Type: application/json" \
  -H "Idempotency-Key: mothers-day-2027-is-may-9-flow-captions-001" \
  -d '{"video_url":"https://media.sume.com/artifacts/artf_demo/timeline.mp4","style":"slam","cues":[{"text": "Mother's Day is May 9", "start": 0, "end": 4}, {"text": "Order by May 6", "start": 4, "end": 12}, {"text": "Same-day pickup", "start": 12, "end": 16}, {"text": "Find us on Main St", "start": 16, "end": 20}]}'

What does the 20-second version cost on Sume?

The photos are yours, so there is no generation line. Rates come from the Sume docs: Music Router charges $0.125 per generation, Timeline 1.0 charges $0.10 per ceil(output minute), and a standalone caption job is $0.20. Check GET /v1/catalog, the live catalog, before you budget. Four weekly variants that only change cues cost 4 x $0.20 = $0.80 in caption jobs, since you reuse the rendered MP4.

When is this the wrong approach?

A photo slideshow with cues is the cheap, fast option, not the right tool for every job.

• Mother's Day falls on a different date outside the US (the UK, for example, uses Mothering Sunday): check your market's date first.
• You want original footage: stills will not read as a shoot.
• Stock changes daily: post text, not a rendered clip.