MiniMax H3 4K hero clip vs 768p cutdowns: holiday ad cost

On Sume, MiniMax H3 costs $0.075 per second at 768p, $0.1625 at 2K and $0.20 at 4K, so a 10-second hero clip is $0.75, $1.625 or $2.00. H3 takes 5 to 15 seconds and the first 5 reference images are free, then $0.10 each.

Rates

Per-second figures are the provider list rate times the 1.25 Sume margin that the docs describe, as of 2026-10-08. Read capabilities from GET /v1/video-router/models before you bill a batch, because rates and envelopes can change.

A hero plus cutdown plan

Make one 4K hero at 10 s ($2.00) and ten 768p cutdowns at 5 s each (10 x 5 x 0.075 = $3.75), for $5.75 in total. All five of the main ratios (16:9, 9:16, 4:3, 3:4, 1:1) plus 21:9 are listed for H3.

• H3 Max is a separate model: 480p $0.0625, 768p $0.10, 1080p $0.20.
• H3 Max 1080p is a latent refinement from native 768p.
• Reference images: 5 free, then $0.10 each.

Reference image cost

With 8 reference images on one H3 call, 3 are charged: 3 x $0.10 = $0.30 on top of the clip. Keep the reference set at 5 or fewer for bulk runs, which also keeps the estimate stable.

Choosing between H3 and H3 Max

H3 is a better fit for 4K and 2K deliverables, since H3 Max tops out at 1080p. H3 Max at 768p costs $0.10 per second against $0.075 for H3, and is the faster variant. For a pure 768p cutdown set, H3 is cheaper: ten 5-second clips are $3.75 on H3 and $5.00 on H3 Max.

H3 accepts 5 to 15 seconds, so shorter bumpers need another model.

• H3 10 x 5 s at 768p: $3.75.
• H3 Max 10 x 5 s at 768p: $5.00.
• Difference: $1.25.

Before you scale

Reference images are the hidden line item. A hero shot of a product from five angles is free on H3, and the sixth image onward is $0.10 each. If a catalog template adds a logo, a texture and three product angles, that is five images and free. Add two lifestyle references and you pay $0.20 per clip, or $20.00 across 100 SKUs.