Meta's video from static assets is GA: prepare six photos first

Meta said on Oct 6, 2026 that in Advantage+ creative, advertisers and agencies can now "generate video from existing static assets", and that this feature is generally available (Meta for Business, read 2026-10-07). The quality of that video depends on the photo you give it. Prepare six photos per product, and keep a pinned-frame backup on Sume: a 5-second clip at 720p on Gemini Omni Flash 1.1 costs $0.625.

Why the photo decides the clip

A still-to-video system animates what it sees. If the product is small in the frame, cropped, or partly covered by text, the motion tends to invent the rest. The fix is in the input, before any generation.

Six photos to prepare

Use this list for each product.

• One clean hero shot, product centered, label readable at full size.
• One in-hand or in-use shot that shows true scale.
• One close-up of the label or the logo, because text is what drifts first.
• One vertical 9:16 version of the hero, so the first frame already has the final shape.
• One flat-color background version, for a clean first or last frame.
• One lifestyle shot with space at the top or bottom for captions.

A pinned backup on Sume

Meta's tool is a good first try because the cost is inside your ad budget and the setup is a toggle. A pinned backup helps when the result changes the pack, the label or the colors, or when you want the same clip on a second platform.

On Sume, POST /v1/videos takes the photo in frame_images with frame_type: "first_frame" for image-to-video, as the Video Generation docs show. If you send both frame_images and input_references, frame_images decides the mode.

{
  "model": "gemini-omni-flash-1.1",
  "prompt": "Slow push-in on the bottle, soft window light, label stays sharp",
  "duration": 5,
  "resolution": "720p",
  "aspect_ratio": "9:16",
  "frame_images": [{"type": "image_url", "image_url": {"url": "https://example.com/hero-9x16.jpg"}, "frame_type": "first_frame"}]
}

What six backups cost

Gemini Omni Flash 1.1 is $0.10 per second at 720p on the provider list, so Sume bills 5 x $0.10 x 1.25 = $0.625. Six photos at 5 seconds are $3.75. At 1080p the rate is $0.1875 per second, so one clip is $0.9375 and six are $5.625.

A pure sume/auto request is 8 seconds and 720p by default, which is $1.00. Name the duration if you want the lower price.

Check before you publish

Meta's tool keeps the work inside Meta. A file from Sume goes anywhere. Check each clip with the first and last frames before you spend media budget, and keep the original photo next to it for the compare.

Record the prompt with the clip. A short line such as "slow push-in, soft window light, label stays sharp" is enough, and reusing the exact text across six products keeps the set looking like one campaign.

Treat a text-heavy product as a special case. If the label has small print, shoot the close-up at the highest resolution you have and use 1080p for that one clip. The extra $0.9375 per 5-second clip is small next to a recall of a mislabeled ad.

Also name each file by SKU and angle, so a reviewer can match a clip with its photo in seconds. Finally, avoid photos with a model's face if you plan to dub the clip into another language, because lip movement in the source will not match new audio. Use product-only photos for localized runs.