Meta's GenAI ad terms join the Self-Serve Ad Terms on Oct 30

Meta's Ad Creative Generative AI Terms are being folded into the Self-Serve Ad Terms, and the update takes effect on October 30, 2026. The page scopes the terms to Meta's own generative AI features inside its ad tools, so a finished video you upload as an ordinary ad is a different case from a clip generated inside Meta's interface. The practical step is to keep an unmodified master of every file you upload.

What does Meta's page say, and when?

Meta's page was read on 2026-10-09. It lists the current effective date of the terms as May 6, 2024 and announces the merge.

Does it apply to a video made outside Meta?

The page defines its reach by the use of Meta's features, not by where an uploaded file came from. A video rendered elsewhere and uploaded as a finished ad is not described on that page. If you then run that file through one of Meta's generative features, the file becomes an Input to that feature, and the page's licence and output rules are the ones to read.

Sume's docs for the video tools describe trimming, filtering, captions and rendering. They do not describe adding or stripping watermarks or content credentials, so this post does not claim either. Read the next section for how to stay safe without relying on that.

What should you keep for every uploaded ad?

• The master file as delivered from Sume, never re-uploaded edited by hand.
• A probe of that file from video_inspect (duration, size, codecs), which Sume bills only by its Modal compute, with no per-job list price, saved next to the ad record.
• A note of which cuts came from video_trim ($0.02 per job) or Timeline 1.0 ($0.10 per output minute, rounded up).
• A separate log of any file you pass into a Meta generative feature, since that is the case the terms cover.

How do you check the file you deliver?

Run a probe on the delivered URL and compare it with what you sent to Meta. For what a re-encode does to embedded provenance data, see what a trim or re-encode does to C2PA. For platform-by-platform label rules, see the label rules table. Meta's own terms page is the source for any legal reading; treat this post as a production checklist, not legal advice.

A short routine helps. Before October 30, list every place your team touches Meta's ad tools, and mark which of them call a Meta generative feature and which only accept an uploaded file. After the date, read the merged Self-Serve Ad Terms once and compare them with the notes above, since this post reflects only the page as read on 2026-10-09.