100 logo concepts for the price of a coffee: recraft, ideogram, gpt

One hundred logo concepts cost $0.74 on gpt-image-2.5 low, $3.75 on ideogram-v4.5 low and $5.00 on recraft-v4 through Sume. Table and a request.

3 min readSume
All posts

A hundred logo concepts cost $0.7375 on gpt-image-2.5 low, $3.75 on ideogram-v4.5 low and $5.00 on recraft-v4 through Sume. Exploration is the cheapest stage of logo work; the cost is in picking one and finishing it.

Recraft v4 is text-to-image only and returns webp. gpt-image-2.5 and ideogram-v4.5 accept references, so you can feed a sketch back in once you like a direction.

Price of the exploration round

Sume price, read 2026-10-08
Model rowPer concept100 concepts1,000 concepts
gpt-image-2.5 low, 1024$0.007375$0.7375$7.375
ideogram-v4.5 low$0.0375$3.75$37.50
recraft-v4$0.05$5.00$50.00
ideogram-v4.5 medium$0.075$7.50$75.00

Four concepts per call

n: 4 returns four images in one request, which suits a mood board.

import os, requests

r = requests.post(
    "https://api.sume.com/v1/images",
    headers={"Authorization": f"Bearer {os.environ['SUME_API_KEY']}"},
    json={
        "model": "recraft/recraft-v4",
        "prompt": "Minimal fox head logo mark, flat vector style, white background",
        "n": 4,
        "aspect_ratio": "1:1",
    },
    timeout=60,
)
print(r.status_code)
body = r.json()
if r.status_code == 200:
    for item in body["data"]:
        print(item["url"])
else:
    print(body)

From concept to usable file

Pick one, then make it transparent. gpt-image-2.5 supports background: "transparent"; for the other rows run the result through RMBG at $0.0225 per image. Logos that need true vector output are outside this catalog's raster rows, so plan to trace a final mark in a vector tool.

Habits that keep exploration cheap

  • Ask for a flat mark on a plain background; it makes the cutout step easy.
  • Convert recraft-v4 output from webp to png before handoff; it is the only format that row lists.
  • Do not type a brand name into the prompt and expect it spelled right; put the wordmark in your layout tool.
  • Read GET /v1/images/models/{model_id}/endpoints for the live pricing line before a large run: prices are catalog data and can change.

Sources

Related posts

More in Use cases

All Use cases posts

Written by Sume