Job opening video with an AI host: 16:9 and 9:16 versions

A 30-second hiring video with a Sume avatar costs $5.52 on Standard or $7.35 on Plus per aspect ratio. A 16:9 and a 9:16 cut on Plus is $14.70.

4 min readSume
All posts

A 30-second job-opening video with an avatar host costs $7.35 on the default plus tier. A careers page wants 16:9 and a social post wants 9:16, and aspect_ratio is a single value per request, so you submit two jobs: $14.70 for both on plus, or $11.04 on standard.

Two aspect ratios, two jobs

Avatar Video supports 1:1, 3:4, 9:16, 4:3 and 16:9. Reuse the same script and avatar_handle, change only aspect_ratio, and use a different Idempotency-Key for each. Avatar rates are Sume's charged per-second tier rates from the repo rate card (standard $0.184, plus $0.245, max $0.55 without a product image); confirm them in GET /v1/catalog.

30-second hiring video, one aspect ratio versus two (read 2026-10-09)
QualityOne aspect ratio16:9 and 9:16
standard$5.52$11.04
plus$7.35$14.70
max$16.50$33.00

Request

Use scene with a prompt to set the room. Avoid putting salary or legal statements into the spoken script that you have not checked, because the avatar will say whatever the script says.

curl -X POST https://api.sume.com/v1/avatar-1.0/talking-video \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: hiring-backend-169-v1" \
  -d '{
    "avatar_handle": "recruiter_host",
    "script": "We are hiring a backend engineer. You will own our job queue, work with a small team, and ship weekly. Apply on our careers page.",
    "scene": { "type": "prompt", "prompt": "Bright modern office, shallow depth of field" },
    "aspect_ratio": "16:9"
  }'

Limits and gotchas

  • The scene must stay consistent across a multi-scene video, but two separate aspect-ratio renders are independent jobs.
  • Resolution is 720p for every aspect ratio.
  • Inline captions can be set on the same request; a caption-stage failure is soft, and the clean video still completes.

Sources

Related posts

More in Use cases

All Use cases posts

Written by Sume