Introducing Sume 2.0
Sume 2.0 joins the front and back of marketing in one product: Sume, Chat and Studio on one bill. What each part is, how to use it, where your work moved.
We built the product we had imagined. We attached our agents to enterprise teams and worked next to them every day, and what they asked for kept converging on the same thing.
They wanted one product that connects the front of generation to the back of it: find what already works, make your own version, post it, learn from the results, and go again. A product that replaces marketing end to end. Plenty of products say they do this. We could not find one a team could actually use every day.
So we built it. Introducing Sume 2.0.
Three parts, one bill
Sume 2.0 has three parts: Sume, Chat and Studio. They live in one workspace and spend from one wallet, so nothing you do in one part needs a second account, a second plan or a second invoice.
| Part | What it is | Use it when | Where it opens |
|---|---|---|---|
| Sume | The new tab. A project on a canvas, where you and the agents work on the same board. | You run a campaign: references, remakes, edits, posts and results in one place. | Home, then Sume in the switcher |
| Chat | The Sume Chat you already use, kept the way it works today. | You want an answer, an image, a video or a Format run, with no project. | Home, then Chat in the switcher |
| Studio | Every model and media tool on its own page. Think of it as Higgsfield inside Sume. | You want to drive a model yourself: image, video, audio, lipsync, captions. | Studio, the second tab of the rail |
Sume: work with the agents on the canvas
Sume is the new tab. A project opens on a canvas: the references you keep, the drafts, the cuts and the posts sit on one board, and the agents work on that board in front of you. You can move anything, comment on anything, and step in at any point.
To use it, open Home, pick Sume in the switcher at the top of the sidebar, and start a new project with a name. Sume, the main agent, opens the chat beside the canvas and hands each step to the agent that does it. Mention an agent with @ to ask it directly.
- Scrapy finds the ads and posts that are already working in your market.
- Remixy remakes a found video with your product.
- Edity cuts, captions and titles it on the timeline.
- Posty posts to your accounts and runs your ads.
- Roasie reads the results and says what to do next.
Chat: the Sume Chat you already use
Chat is backward compatible. The chat your team used before 2.0 is still here, with your threads, your Formats and the same agent behind it. Nothing about the way you ask for work changes.
To use it, open Home and pick Chat in the switcher. A chat needs no project. If your team lives in Chat, set Home opens on to Chat in Settings, Appearance, or in the switcher's menu, and Home opens there every time.
Studio: every model, on the same bill
Studio is the second tab of the rail. Understand it as Higgsfield inside Sume: image, video, audio, lipsync, language swap and captions, each on its own page, with the models side by side.
Because Studio spends from the same wallet as Sume and Chat, you no longer switch platforms to finish the job. Make a shot in Studio, bring it into a project, and post it from Sume. Studio opens on Images the first time, then on the last Studio page you used.
Migration guide for enterprise teams on Sume today
If your team uses Sume in production today, nothing you made is gone. Your threads, Formats, brands, assets, connected accounts and credits carry over to the same workspace. This is where each thing lives in 2.0.
| Before 2.0 | In Sume 2.0 | Where to find it |
|---|---|---|
| Sume Chat, the agent chat | Chat | Home, then Chat in the switcher. Your threads open as before. |
| Image, video and audio pages | Studio | Studio, the second tab of the rail. |
| Formats | Formats, under Sume | Home, then Sume, then Formats. |
| Brands, under Assets | Brand OS, under Sume | Home, then Sume, then Brand OS. |
| Creative Lab | Ad library, Organic and Paid Ads, under Sume | Home, then Sume, then Ad library, Organic or Paid Ads. |
| Credits and invoices | One workspace wallet for all three parts | Settings, then Subscription. |
What is new in 2.0
These did not exist for your team before. Each one works with what you already have.
- Projects on a canvas, where the agents work on the board with you.
- Six agents on every project: Sume, Scrapy, Remixy, Edity, Posty and Roasie.
- Ad library, the references Scrapy keeps for you, next to what is trending.
- Studio's model pages, billed to the same wallet as your chats.
- Posting and results inside the same project that made the content.
Which concept maps to which
Three names cover the product. When your team talks about Sume, this is what each one means.
| Name | What it means |
|---|---|
| Sume Agent | Not only generation. The front of the marketing funnel is finding references that work; the back is posting and learning from the results. Sume Agent is the whole loop: Scrapy finds, Remixy and Edity make, Posty posts, Roasie learns, and Sume routes and checks the work. |
| Sume Chat | The chat you already used: talk with Sume, run a Format, get an image or a video back. No project needed. |
| Sume Studio | Higgsfield inside your Sume bill: every model on its own page, spending from the same wallet. |
Start with one project
The fastest way in is one real campaign. Open Home, pick Sume, start a project with your brand's name, and ask Sume for the ad you would have briefed out this week. Keep using Chat for everything else, exactly as you do today.
Plans and prices are on the pricing page. If you want a walkthrough for your team, book a call from the Enterprise plan there.
Sources
More in Agents
- Run the Sume video agent from your backend with Agent Completions
POST /v1/agent/completions runs the same agent as the Sume Agents chat, with tools and media generation, and returns an async run receipt you poll or webhook.
- Safe automation for AI agents that call paid APIs
Keep agents read-only by default, keep secrets out of logs, and on hosted MCP send an idempotency_key, preview with dry_run, and cap with max_spend_usd.
- Scheduled AI video agent runs: cron, API triggers, and receipts
A Sume schedule is a saved Agents automation that runs on a cron cadence and returns a run receipt. Author it in the dashboard; start and monitor runs by API.
- What is a video agent? How Sume defines and runs one
In Sume's docs, a video agent is a sandbox Agent that composes generation tools into a post-ready video. Brief it in chat, or call it over HTTP.
Written by Sume