Holiday-market walking tour teaser: one 30-second clip for $1.88

A tour guide can make a 30-second holiday market teaser with one Wan 3.0 text-to-video clip, and at 480p the clip costs $1.875, charged as $1.88. At 720p it is $3.75 and at 1080p $7.50. Thirty seconds is the top of Wan 3.0's range on Sume, which accepts 2 to 30 seconds.

The clip sets a mood: lamplit stalls, steam from cups, a crowd moving through an old square. It does not show your real route, and it should not pretend to. Pair it with a caption that carries the facts: meeting point, start times, length, price.

Where 30 seconds fits

Many small-business placements cap clip length, and 30 seconds is a convenient number. Google's help page for Business Profile photos and videos says videos can be up to 30 seconds, up to 75 MB, and at 720p or higher (read 2026-10-10, source). So a 30-second clip fits the duration cap exactly, but you need 720p or higher, which makes the 480p version unsuitable for that placement and the 720p version the floor.

For YouTube Shorts, the help page says the creation tools make videos up to 3 minutes long, with a maximum resolution of 1080p (read 2026-10-10, source). A 30-second vertical clip sits well inside that.

Cost and what you get

Wan 3.0 is $0.0625 per second at 480p, $0.125 at 720p and $0.25 at 1080p on Sume (provider list x 1.25, read 2026-10-10 in the Video Generation docs). For a Business Profile video choose 720p: 30 x $0.125 = $3.75. The file size at 720p for 30 seconds is typically well under the 75 MB cap, but check the actual file before upload.

Seedance 2.5 also accepts up to 30 seconds, but it is token priced, so its per-clip cost depends on the output tokens. Look up the current number in the docs before you compare.

Prompting a market without faking it

Write a mood, not a place. "Warm evening in a European-style Christmas market, string lights, steam from drinks, people walking slowly between wooden stalls, gentle handheld camera" gives a pleasant clip. Avoid naming the real market, its landmarks or its stalls, since a generated scene will not match the real one and your guests will notice.

Keep text out of the prompt. Generated signs come out garbled. Put the tour name and start times in the caption or burn them on with video captions using cues, at $0.20 per clip. Total with cues at 720p: $3.95.

Making the clip useful for booking

A teaser earns its keep when the next step is obvious. Put the meeting point, the start times and the booking link in the first line of the caption, because that is the part people read. Use the clip for atmosphere only. If you use a profile or listing that supports a call to action button, point it at your booking page rather than your home page.

A quick way to check the file before you upload: play it once with the sound off, then once on your phone at arm's length. The first two seconds should already show the lights and the stalls, since many viewers leave early. If they do not, regenerate with the setting described earlier in the prompt. At 480p a retry costs $1.88, so test cheaply and render the final at 720p once you like the framing.

A short rollout

Post the teaser in the first week of the market, a second cut with a different prompt in the second week, and a last-weekend cut. Keep your real photos in the carousel next to the clip so visitors see the actual route. For narration of a self-guided route rather than a promo, see the earlier post on a self-guided walking tour in six stops.