Google Ads video thumbnail: 1280x720 minimum, under 2 MB
Google lists custom video thumbnails at 16:9, 1280x720 minimum, JPG, GIF or PNG, under 2 MB. Pull a still from your cut with Sume's Video inspect frames.
Google Ads' video specs page lists thumbnails at 16:9, at least 1280 by 720, as JPG, GIF or PNG, under 2 MB. Sume's Video inspect can return stills at timestamps you choose, as JPEG or PNG, with a long-edge cap you set, so a thumbnail is one call away.
Requirements on the page
The page also lists in-video text assets: headlines of 2 lines at 40 characters per line and descriptions of 2 lines at 35. Those are fields in the ad, not pixels in the video, so keep them out of the cut.
| Item | Value |
|---|---|
| Ratio | 16:9 |
| Minimum size | 1280x720 |
| Formats | JPG, GIF, PNG |
| File size | Under 2 MB |
Pulling a still
Video inspect's frames accepts at with 1 to 24 timestamps in seconds, a format of jpeg or png, and max_edge from 64 to 2160, defaulting to 768. The default is too small for this spec, so set max_edge to at least 1280 and read the returned width and height for each still to confirm.
Use seek: precise (the default) so the still is the instant you named. fast can land up to a GOP earlier, which would hand you the wrong face.
Limits
Stills are billed by compute, per the docs, and the probe-only call is free. Look up the rate in the catalog before a batch.
The docs do not say a still will be under 2 MB, so check the file. Neither the Sume docs nor Google's page gives a size for a typical still, so verify with your own frame.
Sources
Related posts
More in Use cases
- YouTube Shorts ad video specs: 6 to 60 seconds, 9:16 or 1:1
Google Ads lists Shorts ad video as 9:16 1080x1920 or 1:1 1080x1080, 6 to 60 s. DV360 says 5 s or longer. Make the clip with Sume's Videos API and a timeline.
- Google video experiment results: 70% directional, 95% conclusive
Google labels video experiment results directional at 70% confidence and conclusive at 95%. When to act on each, and how to line up Sume ad variants first.
- Google Ads video experiment: 2 arms or up to 10 AI variants?
Google's basic video A/B test has two arms and only covers Video Reach and Video View campaigns; Custom allows up to 10. How many Sume variants to render.
- GPT-6 image encoding bug fixed Sept 25: re-run frame reviews
OpenAI fixed an image encoding issue that degraded vision on GPT-6 Sol and Luna on Sep 25. Re-run saved frame checks using Sume video-frames stills.
Written by Sume