GIPHY Clips specs: 30 seconds, 9:16 to 16:9, 100 MB, 24 or 30 fps

GIPHY Clips are 30 seconds or less, between 9:16 and 16:9, up to 100 MB at 24 or 30 fps, with sound and no black bars. Render one with Sume.

4 min readSume
All posts

GIPHY Clips are 30 seconds or less, in MP4, MOV or WebM, with an aspect ratio between 9:16 and 16:9, up to 4K, 100 MB maximum, at 24 or 30 fps. They must have sound, and GIPHY asks for no black bars and no end cards or CTAs. Clips creation is only for upgraded Brands and Artists. Specs are from GIPHY Support, read 2026-10-01.

What are GIPHY's Clips rules?

GIPHY Clips requirements, from GIPHY Support, read 2026-10-01.
ItemRequirement
Length30 seconds or less
Formatsmp4, mov, webm
Aspect ratioBetween 9:16 and 16:9
ResolutionUp to 4K
File size100 MB maximum
Frame rate24 or 30 fps
AudioMust have sound, about -8 dB, music only discouraged
AvoidBlack bars, end cards, CTAs
Title and description50 and 200 characters

How do I render a Clip without black bars?

Timeline's fit setting per slot is cover, contain, stretch or blur. cover fills the frame, which avoids the bars GIPHY discourages, while contain and blur add padding or a blurred fill. Timeline 1.0 (POST /v1/timeline-1.0/render) takes output.width and output.height as even integers from 256 to 2160 and output.fps of 24, 25, 30 or 60, or omits fps to match the sources. It needs an Idempotency-Key, accepts only media.sume.com sources, and returns one MP4 at $0.10 per output minute, rounded up. The unbilled POST /v1/timeline-1.0/plan previews the cost first.

curl -X POST https://api.sume.com/v1/timeline-1.0/render \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: giphy-clip-001" \
  -d '{
    "audio": { "mode": "silence", "duration_seconds": 15 },
    "output": { "width": 1080, "height": 1920, "fps": 30 },
    "video": [
      { "source_url": "https://media.sume.com/artifacts/artf_demo/shot.mp4",
        "start": 0, "duration": 15, "fit": "cover" }
    ]
  }'

Which frame rates match?

output.fps takes 24, 25, 30 or 60. Use 24 or 30, since GIPHY lists only those. 25 and 60 are outside its stated range.

What about the sound requirement?

GIPHY says Clips must have sound. A Timeline render needs an audio spine (audio.url, audio.parts[], or audio.mode: "silence"), and a silent spine would leave you with no sound, so supply a real audio file. Sume's docs do not claim any loudness target, so check the -8 dB figure with your own tool.

How do I verify the file?

Probe the finished file with Video inspect 1.0. With frames: false it is a probe only, it is unbilled, and it reports width, height, container, fps and duration_seconds. It does not report file size, codec or bitrate, so check those with a local tool before you upload.

GIPHY's rules include no end card, so check the last frame.

Sources

Related posts

More in Media tools

All Media tools posts

Written by Sume